RCS - B90 Holdings PLC - Oddsen.nu goes global

B90 HoldingsAnnouncement

18/04/2024 07:00

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RNS Number : 0196L  B90 Holdings PLC  18 April 2024

Reach: 07.00, 18 April 2024

B90 Holdings plc

("B90", the "Company" or "Group")

Oddsen.nu goes global

B90 Holdings plc, (AIM: B90) the online marketing and service provision
company for the gaming industry, is delighted to announce that Oddsen.nu, a
key affiliate operating within the Group, is growing its community
internationally.

Oddsen.nu has traditionally focused on traffic from the Nordics.  It boasts a
prominent forum, enabling users to engage in continuous discussions about
sports betting events throughout the day.  One of the main features of
Oddsen.nu is its longstanding commitment to providing winning betting tips to
its user base without any charges.  Consequently, the business has continued
to grow its reach and meet expectations, providing an excellent platform on
which to expand around the world.

Oddsen.nu has operated for over twenty years, with a loyal betting forum.  It
has been successful: Oddsen.nu betting tips have resulted in a 4% return on
turnover since 2001, complemented by the offering of free betting tips.  The
time is therefore ripe for international expansion.

Oddsen.nu is now available in English and is also allowing optimisation for
further language add-ons.  One of the features to be rolled out globally is
the lucrative player of the month competition in the Oddsen.nu forum, where
players can add their tips, and win prizes based on their return.  This
popular feature is highly interactive and builds continuous interest in
Oddsen.nu's wider following.  Its relevance to users and success is proven,
and is one illustration of Oddsen's readiness for a global rollout.

Executive Chairman of B90 Holdings plc, Ronny Breivik, commented:

"The operations of Oddsen.nu have always remained razor focused on engaging
users with online gaming forums and maintaining affiliate agreements within
the Nordic region.  We are delighted to now be replicating that focus, and
our success with Oddsen.nu, around the world.

"One of Oddsen.nu's key strengths is the provision of an overview of various
bookmakers to end users.  Another strength which we will build on around the
world is presenting an overview of relevant and high yielding casino bonuses
from leading online casinos.

"We look forward to working further with our team to grow the Oddsen.nu
community internationally.  This is a community that has been carefully
fostered for over twenty years, and one which we are delighted to cultivate in
new geographies, relying on our extensive knowledge and understanding of
different regions.  Through the experience built up within our wider group,
we understand which trends and principles are universal, and where tailoring
to local interests and tastes is required.  We will rely extensively on this
experience as we set Oddsen.nu on a new international pathway.

"Oddsen.nu's new expansion plans are also in lockstep with B90 Holdings' plans
for growing its organic business."

-Ends-

For further information please contact:

 B90 Holdings plc                              +44 (0)1624 605 764
 Ronny Breivik, Executive Chairman

 Marcel Noordeloos, Finance Director

 Strand Hanson Limited (Nominated Adviser)     +44 (0)20 7409 3494
 James Harris / Richard Johnson / Rob Patrick

 Zeus Capital Limited (Broker)                 +44 (0)20 3829 5000
 Louisa Waddell / Simon Johnson

 Belvedere (Financial PR & IR)                 +44 (0)20 7653 8702
 John West / Llewellyn Angus / Lily Pearce

 

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