REG - B90 Holdings PLC - Shift to B2B Operations: Relaunch of Bet90.com

B90 HoldingsAnnouncement

08/11/2023 07:00

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RNS Number : 6929S  B90 Holdings PLC  08 November 2023

 

For release at 07.00, 8 November 2023

B90 Holdings plc

("B90", the "Company" or "Group")

Strategic Shift to B2B Operations and Relaunch of Bet90.com
(http://www.Bet90.com)

B90 Holdings plc (AIM: B90), an online marketing and service provision company
for the gaming industry, is pleased to announce a strategic shift towards its
core business-to-business (B2B) operations and the relaunch of its flagship
brand, www.bet90.com (http://www.bet90.com) .

Historically, B90's operations were split into two areas of focus.  Firstly,
lead generation, provided by B90 subsidiaries Emwys (https://emwys.com/) ,
Oddsen.nu (http://www.oddsen.nu/) , and tippen4you.com
(https://www.tippen4you.com/) , entailing SEO and Pay-Per-Click marketing
solutions, creating revenues through affiliate agreements with third party
operators.  Secondly, the provision of online gaming products provided by its
own properties; Bet90.com and www.spinbookie.com (http://www.spinbookie.com) .

Today B90 announces the relaunch of Bet90.com discontinuing its
business-to-consumer (B2C) gambling operations on that site
(http://www.bet90.com) . Bet90.com remains live and has been relaunched as an
affiliate website, catering to visitors with a wide array of Casino and Sports
betting-related content.  This content includes:

·      Casino Reviews

·      Sportsbook Reviews

·      Casino Bonus Top Lists

·      Sportsbook Bonus Top Lists

·      Betting Tips

The site will offer an array of Bet90 Promotions, Bet90 Casino Reviews, Bet90
Bonuses, Bet90 Bookmaker Reviews and Bet90 Sportsbook Reviews.  Alongside
interesting and relevant sports content, including Sportsbook Reviews and
Sportsbook Bonuses, Bet90.com will also cater to the online Casino market,
with reviews of the best Online Casinos and a range of welcome Casino
Bonuses.  In alignment with B90's other affiliate sites, Bet90.com is set to
provide an assortment of valuable Betting Tips.

To be aligned with its current strategy, the Company wishes to channel focus
on core competencies of performance marketing, lead generation and affiliate
services. Therefore, the Company is actively seeking the best solutions to
streamline the operation of www.spinbookie.com (http://www.spinbookie.com) .

Ronny Breivik, Executive Chairman B90 Holdings plc commented:

"Management focus is now firmly on B2B operations within the iGaming sector
and the relaunch of Bet90.com (http://www.bet90.com) is an integral step
toward expanding our operations, whilst reducing operating costs.  We will
leverage our extensive experience and industry knowledge to deliver innovative
solutions to our business partners.  We already work alongside many
well-known brands such as Bet365, Unibet, Evolution, NetEnt, Red Tiger,
Quickspin, Betsafe, ComeOn Group and Betsson.  Bet90.com will build strong
links and create valuable content of relevance to both the online Casino
market and the Sportsbook market.  By engaging customers with interesting
content and providing a range of Casino bonuses and Sportsbook bonuses we hope
to connect customers with even more on-line brands.

He added:

"Through the acquisition, integration, and operation of technological
solutions, our management team is committed to building a business that
aspires to be a leading gaming service provider of scale, targeting
profitability and generating positive free cash flow.

 

-Ends-

For further information please contact:

 B90 Holdings plc                              +44 (0)1624 605 764
 Ronny Breivik, Executive Chairman

 Strand Hanson Limited (Nominated Adviser)     +44 (0)20 7409 3494
 James Harris / Richard Johnson / Rob Patrick

 Zeus Capital Limited (Broker)                 +44 (0)20 3829 5000
 Louisa Waddell / Simon Johnson

 Belvedere (Financial PR & IR)                 +44 (0)20 3008 6864
 John West / Llewellyn Angus

 

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