REG - B90 Holdings PLC - Trading Update

B90 HoldingsAnnouncement

30/07/2024 07:00

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RNS Number : 2705Y  B90 Holdings PLC  30 July 2024

For release: 07.00, 30 July 2024

B90 Holdings plc

("B90", the "Company" or the "Group")

Trading Update

B90 Holdings (AIM: B90), the online marketing company for the gaming industry,
is pleased to provide a trading update for the six months ended 30 June
2024.  The Company's turnaround strategy is proceeding well and results for
the full year are expected to be in-line with current market forecasts.

Revenue for the six months ended 30 June 2024 saw a notable increase compared
to the same period last year, reflecting the positive impact of the Company's
strategic shift in operations.  The business has now maintained positive
EBITDA for six straight months since the start of this year, demonstrating the
success of its cost optimisation and revenue generation strategies.

The Company has experienced a successful Euros 2024 Football Campaign with the
tournament providing an excellent opportunity to engage with key audiences.
 Promotional activities and numerous marketing campaigns, across multiple
channels during the event, produced strong results. The Group will continue to
invest in further marketing initiatives throughout the year to drive future
profitability.

Looking to the second half of the year, the Group's focus will remain on
expanding B2B partnerships, enhancing digital marketing capabilities, and
maintaining stringent cost controls to drive further profitability and
long-term revenue growth.

Ronny Breivik, Executive Chairman of B90 Holdings plc, commented:

"The past six months have been transformative for B90, with the Group
achieving six consecutive months of profitability at the EBITDA level, marking
a significant milestone as we build a strong foundation for sustainable
growth. I am confident that our continued focus on B2B operations and
strategic investments will drive long-term growth and value for our
shareholders.

"The shift from a B2C to a B2B focus has been a cornerstone of our
transformation, with the relaunch of Bet90.com as an affiliate website
streamlining operations and reducing costs. We have established over 200
partnerships with major industry players, enhancing our market presence and
value proposition. Additionally, the appointments of industry heavyweights
such as Andrew McIver and the support of our strategic adviser, Mark Blandford
have bolstered our market oversight and operational capabilities."

-Ends-

The information communicated in this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue
of the European Union (Withdrawal) Act 2018, as amended.

 

 

For further information please contact:

 

B90 Holdings
plc
+44 (0)1624 605 764

Ronny Breivik, Executive Chairman

Marcel Noordeloos, Chief Financial Officer

 

Strand Hanson Limited (Nominated Adviser)        +44 (0)20 7409 3494

James Harris / Richard Johnson / Rob Patrick

 

Zeus Capital Limited
(Broker)
 +44 (0)20 3829 5000

Louisa Waddell / Simon Johnson

 

Belvedere (Financial PR &
IR)                                   +44
(0)20 7653 8702

John West / Llewellyn Angus / Lily Pearce

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