REG - Veltyco Group PLC - Bet90 sponsorship FPF Brazil <Origin Href="QuoteRef">VLTY.L</Origin>

B90 HoldingsAnnouncement

23/10/2017 07:01

RNS Number : 2733U
Veltyco Group PLC
23 October 2017
23 October 2017
Veltyco Group plc
("Veltyco", the "Company" or the "Group")
Bet90 sponsorship FPF Brazil 
The board of Veltyco Group plc (AIM:VLTY), the online marketing company for the gaming industry, is pleased to announce that its subsidiary, Bet90 Sports ltd ("Bet90"), has entered into a sponsorship agreement with LAOLA1 Multimedia GmbH, trading as LAOLA1.tv in Brazil, where Bet90 will act as sponsor of the Federao Paulista de Futebol ("FPF"), one of the largest football federations in Brazil, for the 2018 football season. The agreement includes a digital partnership, where Bet90 will receive a guaranteed amount of advertising impressions in Brazil, during the contract period.
This agreement allows Bet90 to enter the South American market, a strategy which was communicated in the Company's announcement of 28 June 2017, by investing in one of the most valuable sponsorship rights in Brazil and entering into and strategic partnership with one of the largest football federations in the host country of the 2014 Football World Championship. 
With all the assets included, the sponsorship will provide significant media (and in-stadium) coverage during the 2018 FPF season which, as 2018 is a World Championship year in Russia, and Brazil is expected to be a leading competitor, the Company believes will be extremely valuable. 
FPF, with more than 400,000 active players at over 110 clubs, hosts over 1,000 games per season, including Paulista A1, A2 and the Copa So Paulo Junior. With this partnership, due to the TV coverage, Bet90 will reach approximately 9.3 million households and 37 million people directly. In addition, there will be a strong focus on digital activation, where FPF already reaches more than half a million people in Brazil.
Due to this sponsorship, Bet90 can proudly announce that it will be Official Sponsor of FPF and, as such, be recognized during all Paulista A1, A2 and Copa So Paulo Junior games, including presence on all official league materials as well as having promotion activities at all of the games in the abovementioned competitions.
David Mathewson, Chairman, commented: "We are very excited about entering the Brazilian market having agreed terms with respect to this sponsorship agreement. It will allow us to further expand our business into new markets with high-growth potential."
This announcement contains inside information for the purposes of Article 7 of Regulation (EU) 596/2014.
For further information, please contact:
Veltyco+44 (0)16 2460 5764
David Mathewson, Chairman 
Marcel Noordeloos, CFO
Strand Hanson Limited (Nominated Adviser) +44 (0)20 7409 3494
James Harris
Richard Tulloch
James Dance
Northland Capital Partners Ltd (Broker)+44 (0)20 3861 6625
IFC Advisory (Financial PR) +44 (0)203 053 8671
Graham Herring
Tim Metcalfe
Miles Nolan
About Veltyco
Veltyco is a group of companies primarily focused on generating marketing leads and entering into marketing contracts for the activities of various partners in the gaming industry. Veltyco focuses on complementary activities under one umbrella, leveraging its historical cash generative activities of marketing online casinos and sports betting.
Website: http://www.veltyco.com

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