REG - B90 Holdings PLC - Trading Update

B90 HoldingsAnnouncement

Tue 07:00

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RNS Number : 9499R  B90 Holdings PLC  22 July 2025

Strictly embargoed until 07.00, 22 July 2025

B90 Holdings plc

("B90", the "Company" or the "Group")

TRADING UPDATE FOR THE SIX MONTHS ENDED 30 JUNE 2025

From turnaround to accelerated growth

B90 Holdings plc, an online marketing group for the global gaming industry,
today provides a trading update for the six-month period ended 30 June 2025.

The Group delivered a strong performance in the first half of 2025, with both
revenue and EBITDA increasing significantly compared to the same period last
year. This reflects continued momentum in B90's transition to a lean,
scalable, B2B-focused model.

As a result of the progress made, the Board expects full-year 2025 revenue and
EBITDA to at least be in line with market expectations.

The Group's scalable pay-per-click engine continues to deliver high-quality
leads and first-time depositing customers to its B2B partners, underpinning
strong commercial traction. The number of active partner accounts grew during
the period, with new partnerships already contributing to total revenue.
Operational efficiency remains a core focus, with operating expenses held
relatively flat despite a significant increase in both revenue and EBITDA on
the prior year comparable period.

Looking ahead to the second half of 2025, the Group's priorities include
continuing to scale the existing business as partner revenue grows and further
diversifying its marketing channel mix. Technology remains central to
operations, with early adoption of AI and high levels of automation continuing
to underpin performance. The Company remains confident in delivering another
year of material revenue and EBITDA growth.

Commenting on the outlook for the remainder of the year, Executive Chairman
Ronny Breivik said:

"B90 is no longer just a turnaround story; it is now a technology-led B2B
marketing growth story. Strong year-on-year growth confirms that our pivot
from B2C gambling operations to a leaner, B2B-led model is working. Our
first-half results represent clear progress and position us well for the
remainder of the year.

"We now have a solid platform to scale more aggressively, and our focus will
be on growing revenues from existing assets; expanding our partner base;
unlocking new geographies; and investing in next-generation marketing
channels.

"Technology remains at the core of our model, and we will continue to embrace
AI and automation to ensure efficiency at scale. We remain confident in
delivering another year of material revenue and EBITDA growth."

-Ends-

The information communicated in this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue
of the European Union (Withdrawal) Act 2018, as amended.

For further information please visit www.b90holdings.com
(http://www.b90holdings.com) or contact:

 

 B90 Holdings plc                              +44 (0)1624 605 764
 Ronny Breivik, Executive Chairman

Marcel Noordeloos, Finance Director
 Strand Hanson Limited (Nominated Adviser)     +44 (0)20 7409 3494
 James Harris / Richard Johnson / Rob Patrick
 Zeus (Broker)                                 +44 (0)20 3829 5000
 Louisa Waddell / Simon Johnson
 Rosewood (Financial PR & IR)                  +44 (0)20 7653 8702
 John West / Llewellyn Angus / Lily Pearce

 

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