REG - B90 Holdings PLC - Trading Update

B90 HoldingsAnnouncement

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RNS Number : 1697R  B90 Holdings PLC  02 February 2026

Strictly embargoed until 07.00, 2 February 2026

B90 Holdings plc

("B90", the "Company" or the "Group")

Trading Update

Consistent, scalable year-on-year growth

B90 Holdings plc, a performance-driven digital marketing group serving the
global i-gaming industry, today provides a trading update for the year ended
31 December 2025, ahead of the publication of its full-year audited results.

During the year, the Group continued to execute against its strategy of
building a scalable, highly automated B2B marketing platform focused on
valuable customer acquisition for i-gaming operators.

The Board is pleased to report that revenue for the year is expected to be
ahead of market expectations, reflecting strong campaign performance. Subject
to the completion of the audit process, EBITDA is expected to be in line with
market expectations, reflecting higher marketing spend, primarily driven by
increased competition and rising costs across Google-led acquisition channels.

Operational Highlights

B90 has further embedded automation, AI and machine-learning tools across its
marketing and operational infrastructure, enabling the Group to scale activity
without a commensurate increase in overheads. This continued evolution of the
operating model is enhancing campaign efficiency, improving partner returns
and supporting margin progression.

The Group's pay-per-click operations, underpinned by experienced in-house
teams and data-driven optimisation, delivered a growing volume of high-quality
leads and first-time depositing customers ("FTDs") to an expanding base of B2B
partners.

Increased automation has improved targeting, campaign optimisation and
real-time decision-making, while maintaining tight control over customer
acquisition costs.

Operational cash generation remained a key focus during the period, with
marketing investment funded from cash generated from operations.  This
disciplined approach has enabled the Group to reinvest selectively behind its
strongest-performing activities while maintaining control of the overall cost
base.

Outlook

Looking ahead, 2026 is expected to follow a similar strategic trajectory, with
an increased emphasis on automation, AI-driven optimisation and scalable
growth. The Group believes its technology-led model is well positioned to
benefit from major global sporting events, including the FIFA World Cup in
2026, which historically drive increased customer acquisition activity and
first-time depositor volumes across the sector.

Ronny Breivik, Executive Chairman of B90 Holdings plc, commented:

"Looking ahead, our priorities are clear. We will continue to scale our core
pay-per-click and owned-media operations, while increasing automation across
the business to drive growth without incremental cost inflation. We will
invest selectively in marketing where returns are demonstrable and cash
generative, deepen and strengthen our partner network, and remain highly
disciplined in our approach to cash management and operational execution.

"We are confident that this focus will support continued growth, improving
operating leverage and enabling the Group to deliver another year of material
revenue and EBITDA growth."

- Ends -

The information communicated in this announcement is deemed by the Company to
constitute inside information as stipulated under the Market Abuse Regulation
(EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue
of the European Union (Withdrawal) Act 2018, as amended.

 

For further information please visit www.b90holdings.com
(http://www.b90holdings.com) or contact:

 

 B90 Holdings plc                           +44 (0)1624 605 764
 Ronny Breivik, Executive Chairman

Marcel Noordeloos, Finance Director
 Strand Hanson Limited (Nominated Adviser)  +44 (0)20 7409 3494
 James Harris / Richard Johnson
 Zeus (Broker)                              +44 (0)20 3829 5000
 Louisa Waddell / Simon Johnson
 Rosewood (Financial PR & IR)               +44 (0)20 7653 8702
 John West / Llewellyn Angus / Lily Pearce

 

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