Bambuser: Gets boost from Samsung deal
17/09/2020 15:45
** Shares in Swedish live video streaming company Bambuser
BUSER.ST rise 10% after it announced it had partnered with
Samsung 005930.KS to create Samsung Live urn:newsml:reuters.com:*:nFWN2GE0N8
** The cooperation is aimed at driving customer engagement
and sales with Live Video Shopping, Bambuser said
** Samsung Live, which will premiere Samsung's new foldable
mobile phone Galaxy Z Fold2 5G, will give consumers the
opportunity to interact directly with Samsung experts and make
purchase in real-time online
** "This type of marketing is already common in Asia," Oscar
Otteborn from Samsung Electronics Nordic says, adding Samsung
sees a massive opportunity in this form of experience given the
rapidly changing retail environment due to the COVID-19 pandemic
((izabela.niemiec@tr.com))