Live video shopping firm Bambuser buys influencer marketing agency
17/05/2021 07:16
STOCKHOLM, May 17 (Reuters) - Swedish live video shopping
technology provider Bambuser BUSER.ST said on Monday it had
agreed to buy influencer marketing agency Relatable.
The relatively new phenomenon live video shopping has been
growing in recent years as shoppers move online on the back of
digitalisation, and interest in it has soared during the
pandemic.
Bambuser, whose shares have risen 342% over the past 12
months alone, said in a statement it had bought Relatable for
around $24 million.
Influencer marketing agencies help consumer brands market
products through collaborations with influencers on social
platforms such as Instagram, Tik-Tok and Youtube - from
developing of strategy and finding suitable influencers to the
tracking of results from campaigns.
Sweden-based Relatable also has its proprietary technology
that is says facilitates searching the right influencers.
(Reporting by Anna Ringstrom; editing by Niklas Pollard)
((anna.ringstrom@thomsonreuters.com; +46 8 502 423 74; Reuters
Messaging: anna.ringstrom.thomsonreuters.com@reuters.net))