China's Bilibili Q1 revenue rises on advertising growth

Bilibili

19/05/2026 11:09

Overview

China video platform's Q1 revenue rose 7% yr/yr, driven by advertising growth

Adjusted net profit for Q1 jumped 62% yr/yr, with margin rising to 7.8%

Company completed US$200 mln share repurchase program, buying back 9.9 mln shares

Outlook

Company expects AI-driven innovation to continue contributing positively to financial performance

Bilibili remains committed to driving sustained profitability while investing in innovation

Result Drivers

ADVERTISING GROWTH - Co said advertising revenue rose 30% yr/yr, mainly due to improved product offerings and enhanced efficiency

MOBILE GAMES DECLINE - Co attributed 12% yr/yr drop in mobile games revenue to high base effect from prior-year performance of San Guo: Mou Ding Tian Xia

AI INVESTMENT IMPACT - Co said increased AI investment began to positively affect community metrics and financial performance

Company press release: ID:nGNX36V5qJ

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 Revenue
RMB 7.47 bln
Q1 Net Income
RMB 201.995 mln
Q1 Basic EPS
RMB 0.50
Q1 Gross Profit
RMB 2.77 bln
Q1 Income From Operations
RMB 166.76 mln
Q1 Pretax Profit
RMB 221.28 mln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 20 "strong buy" or "buy", no "hold" and 1 "sell" or "strong sell"

The average consensus recommendation for the online services peer group is "buy"

Wall Street's median 12-month price target for Bilibili Inc is HK$235.00, about 50.5% above its May 19 closing price of HK$156.10

The stock recently traded at 17 times the next 12-month earnings vs. a P/E of 32 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)