China's Bilibili Q4 profit jumps as revenue increases, costs drop

Bilibili

05/03/2026 10:09

Overview

China video platform's Q4 revenue rose 8% yr/yr, driven by advertising growth

Q4 net profit surged 478% yr/yr, adjusted net profit up 94%

Gross profit margin improved to 37% from 36.1% in Q4 2024

Outlook

Bilibili expects AI to reshape content creation in 2026

Company aims to drive sustainable growth in 2026

Bilibili plans to allocate capital to support future growth

Result Drivers

ADVERTISING GROWTH - Advertising revenues increased 27% yr/yr due to improved product offerings and efficiency

COST CONTROL - Sales and marketing expenses decreased 9% yr/yr, aiding profitability

MOBILE GAMES REVENUE DECLINE - Revenues from mobile games decreased 14% yr/yr due to high prior-year comparison

Company press release: ID:nGNX78Lmgq

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q4 Revenue
RMB 8.32 bln
Q4 Net Income
RMB 513.93 mln
Q4 Basic EPS
RMB 1.23
Q4 Gross Profit
RMB 3.08 bln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 20 "strong buy" or "buy", 2 "hold" and 1 "sell" or "strong sell"

The average consensus recommendation for the online services peer group is "buy"

Wall Street's median 12-month price target for Bilibili Inc is HK$242.00, about 14.9% above its March 5 closing price of HK$210.60

The stock recently traded at 24 times the next 12-month earnings vs. a P/E of 25 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)