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Harry Potter publisher Bloomsbury tracks ahead of FY24-25 expectations on fantasy-fiction demand (updated)

(Recasts lede, adds details and background)
       Oct 24 (Reuters) - UK's Bloomsbury Publishing  BLPU.L 
on Thursday said trading in fiscal year 2024-2025 will be ahead
of current expectations, after posting a 32% jump in first-half
revenue, driven by another round of blockbuster performance of
Sarah J Maas's fantasy fiction titles.
    The publisher, best known for picking up J.K. Rowling's
Harry Potter series in 1997, has managed to attract a broader
readership with "A Court of Thorns and Roses" or ACOTAR series
author Sarah J. Maas's fantasy-fiction novels.
    The genre is gaining popularity among teenagers and adults
alike through word-of-the-mouth recommendations on social media,
including TikTok and Instagram.
    The company reported revenues of 179.8 million pounds
($232.4 million), compared to the 136.7 million pounds it
reported last year.
    It expects to report revenues of 319.3 million pounds and
pre-tax profit of 37.5 million pounds for the year ending Feb.
28, 2025.

($1 = 0.7735 pounds)

 (Reporting by Yamini Kalia in Bengaluru; Editing by Sonia
Cheema and Sumana Nandy)
 ((Yamini.Kalia@thomsonreuters.com;))

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