Amazon launches shopping website in Sweden
28/10/2020 08:12
STOCKHOLM, Oct 28 (Reuters) - Amazon.com Inc AMZN.O on
Wednesday opened up its Swedish website, offering customers more
than 150 million products across 30 categories, marking its
first entry in the Nordics.
Swedish customers could already shop on Amazon through its
websites in other European countries such as Germany, and get
their purchases shipped in, but this often meant paying high
delivery charges.
The new website, amazon.se, will also offer tens of
thousands of products from Swedish businesses, said Alex Ootes,
vice president for EU Expansion at Amazon.
Orders over 229 crowns and shipping from Amazon's
distribution center would be delivered free of charge, the
company said.
Most deliveries would be made by postal company Postnord and
shoppers will also have the option of priority shipping, with
packages delivered within two days.
Amazon's arrival in Sweden has been talked about for years
and could be a challenge to retailers.
Shares of budget DIY and homewares retailer Clas Ohlson
CLASb.ST , fashion specialist Boozt AB BOOZT.ST , and e-books
seller Storytel STORYb.ST had edged lower in early August when
Amazon had first disclosed https://de.reuters.com/article/amazoncom-sweden/update-1-amazon-starts-preparations-to-launch-in-sweden-idINL8N2F657F
its intention to launch in Sweden.
This month, Amazon launched a 91-megawatt power project in
Sweden to support Amazon Web Services data centres and expanding
its retail business, and is expected to deliver 280,000-megawatt
hours of clean energy a year for the Swedish grid.
(Reporting by Supantha Mukherjee in Stockholm
Editing by Robert Birsel)
((supantha.mukherjee@thomsonreuters.com; +46 70 721 1004;
Reuters Messaging:
supantha.mukherjee.thomsonreuters.com@reuters.net))