Cloud content storage platform Box adds AI features

Box

02/05/2023 13:00

By Anna Tong
       May 2 (Reuters) - Business software company Box, Inc
 BOX.N  said on Tuesday it will introduce new artificial
intelligence features such as analyzing information across
customer contracts or generating customized marketing content.
    Generative AI, which the tech industry has embraced, has the
ability to synthesize large amounts of data and write human-like
text.
    Box customers testing the product have already experienced
“revolutionary” productivity gains, Box CEO Aaron Levie told
Reuters. He cited a Box customer whose employees were reviewing
tens and thousands of files manually. The new AI features were
able to do it automatically “within a matter of seconds.”
    Box partnered with OpenAI, the AI startup backed by
Microsoft Corp  MSFT.O  behind the chatbot sensation ChatGPT, to
build the AI enhancements.
    Box has implemented OpenAI’s technology in a way that
restricts OpenAI's responses to only answering with information
from within the customer’s existing documents, dramatically
reducing the likelihood of an incorrect response, Levie said.
Incorrect responses, known as hallucinations, have plagued
generative AI products like ChatGPT.
    While Box is initially building its AI offering with
OpenAI’s technology, the goal is to allow customers to select
among different AI providers, he said. 
    Box said the new AI features include the ability to
summarize financial documents, surface insights from customer
surveys and tailor onboarding documents to a specific customer's
needs.
    
  

 (Reporting by Anna Tong in San Francisco; Editing by Stephen
Coates)
 ((mailto:Anna.Tong@thomsonreuters.com; @annatonger))