** Shares of Brand Concepts Ltd BRAN.NS rise as much as 14.8% to 391.95 rupees
** Travel gear and accessories co enters long-term distribution contract with Sportlux General Trading FZCO, a distributor of luxury brands
** Adds, deal grants co rights for exclusive distribution and retail of products of luxury streetwear fashion brand, Off-White, in India
** Adds, first collection to be launched in Q4 FY26
** Stock on track to snap a 7-day losing streak
** More than 117,000 shares traded as of 2:23 p.m. IST, 10.3x their 30-day moving avg in busiest day since January 17
** BRAN.NS last up 4.3%, cutting YTD losses to 28.9%
(Reporting by Meenakshi Maidas in Bengaluru)
((meenakshi.maidas@thomsonreuters.com;))