RCS - Brave Bison Grp PLC - Brave Bison announces four global YouTube deals

Brave BisonAnnouncement

18/05/2020 07:00

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RNS Number : 1123N  Brave Bison Group PLC  18 May 2020

RNS Reach announcement (non-regulatory)

18 May 2020

 

Brave Bison Group plc

("Brave Bison" or "the Group")

 

Brave Bison announces four global YouTube deals

 

London, 18th May 2020: Brave Bison, the social video company, has announced
four new clients that have entered the agency's YouTube community: World
Dodgeball Federation; IMVBox; Media Star Maker; and ViralPress. The
partnerships created are based on Brave Bison's proven success within a wide
range of categories and are expected to strengthen the company's overall
portfolio.

 

The World Dodgeball Federation (WDBF), the niche sporting association, has
joined Brave Bison's existing roster of sports channels, which includes World
Chase Tag, a challenger niche sport that experienced viral success with the
help of Brave Bison. Since joining the platform, WDBF has seen subscribers
grow by 10% to 64,000 and viewership increase by 3 million views.

 

Duane Wysynski, President of WDBF, says: "At just 30 days into our partnership
with Brave Bison, we are seeing excellent results. The Brave Bison team has
done a great job in laying the foundation for our channel and is helping to
ensure that our content is appealing, relevant and reaching our target
audience."

 

IMVBox, the online distribution platform known as the home of Iranian movies
has also enlisted Brave Bison's expertise in content strategy and channel
growth capabilities. IMVBox is the latest addition to Brave Bison's growing
list of international content providers including Sodere, the largest source
of Ethiopian movies, dramas, sitcoms and music clips. Since January 2020,
Brave Bison has not only developed IMVBox's YouTube strategy, it has created
four new channels from the ground up that have generated a combined 18 million
views.

 

Media Star Maker, a media production company that serves creators around the
world, primarily in the Middle East and North Africa is another company that
has partnered with Brave Bison to build its social media presence and content
strategy. Media Star Maker will be bringing its extensive network of the
biggest Arabic-language influencers to the table, while Brave Bison, as a
preferred partner of YouTube and with 14 years of experience growing channels
on the platform, will be providing the technical and digital support required.

 

Mina Mikhael, Sales and Marketing Director of Media Star Maker, comments: "Our
partnership with Brave Bison bridges the gap between the East and the West. We
are confident that with the help of Brave Bison, we will be able to
revolutionize the industry together."

 

The final addition to Brave Bison's YouTube community is ViralPress, a news
agency based in Asia that specialises in licensing video and User Generated
Content (UGC). Having worked with similar companies, like NewsFlare, which
brings together contributors from all over the world and tells their stories
to a global audience, Brave Bison was a natural fit for ViralPress given its
expertise in channel management, content strategy and asset management
experience.

 

Kate Burns, CEO of Brave Bison, notes: "Brave Bison is a brand leader in
YouTube channel management. We work with some of the biggest organisations and
rights holders in the world, as well as with niche verticals, the under-served
sectors that have highly engaged and loyal audiences. We provide our expertise
to partners of all sizes and will continue to do so, although our future focus
will be more keenly concentrated on those smaller groups of engaged audiences
who are consuming the content they love across a diverse range of sectors."

 

"We enable these channels to grow and many of these IP owners come to Brave
Bison because we can take them to the next level - increasing brand awareness
as well as their following, engagement and, ultimately, revenue."

 

ENDS

 

For further information please contact:

 

Rebecca Abigail Ltd

Abigail Carrigan, Account Manager

Email: abigail@rebeccaabigailpr.com

 

Allenby Capital Limited - AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chotai

Tel: 020 3328 5656

 

Notes to Editors:

 

About Brave Bison

Brave Bison is a social video company, specialising in cross-platform video
content, connecting global audiences through social media. Its online
communities reach over 135 million followers and the Brave Bison Studio
provides expertise across strategy, research, data-driven insights, creative
and production.

 

Brave Bison is one of the largest YouTube channel partners, with over 700
channels offering targeted inventory opportunities, alongside in-house
specialists that deliver audience development and optimisation.

 

Its cultural connections and extensive networks have built the business
long-standing client relationships with brands including P&G, Land Rover
and Lego. With over 70 members of staff across London, Singapore, Japan and
Korea, the 8-year-old business continues to stay at the forefront of this
fast-moving digital age.

 

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