RCS - Brave Bison Grp PLC - Growth in KPIs following new publishing strategy

Brave BisonAnnouncement

04/05/2020 07:00

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RNS Number : 7429L  Brave Bison Group PLC  04 May 2020

RNS Reach announcement (non-regulatory)*

4 May 2020

 

Brave Bison Group plc

("Brave Bison" or "the Group")

 

Brave Bison reports six-month growth in user metrics following roll-out of new
publishing strategy

 

London, 4 May 2020: Brave Bison, the social video company, has experienced a
sharp rise in channel KPIs including 1-minute video views and engagement,
amongst other measurements of success, following the adoption of its new
publishing strategy.

 

In October 2019 Brave Bison rolled out its new Facebook publishing strategy
and original slate of content across its portfolio of owned and operated
channels including Mutha, VTRND, Bluntly, Canvas, Super Crafty and Yellow
Teeth. Since rolling out the new strategy Brave Bison has seen a sharp
increase in the channels' daily KPIs from 1 October 2019 to 31 March 2020,
including:

 

●    the number of at least 3-second views for videos has risen 272%;

●    the number of video views over 1 minute increased by 351%;

●    the total amount of minutes viewed daily increased by 283%;

●    the amount of new followers gained each day increased by a
staggering 1,231%; and

●    engagement including viewers reacting, commenting on or sharing
content increased by 136%.

 

The growth across several of these KPIs for Brave Bison's original owned
content can be attributed to the full strategy evaluation and refresh,
investment in original content, the creation of a production unit working from
development to delivery, and deeper data partnerships and usage. Additionally,
Brave Bison has undertaken the restructuring of its wider Publishing team over
the last year, including the appointment of Ben Sinden as Managing Director of
Publishing in August 2019 with experience as Head of Visual Communications at
Netflix EMEA. Ben is well placed to lead the charge on publishing at Brave
Bison after the Company faced a challenging year, given the demonetisation of
Facebook channels. Brave Bison's reliance on Facebook pushed the Company to
branch out into other platforms, including driving more content and growing
its audiences on TikTok and Instagram.

 

Brave Bison has led the push for "quality content over quantity" and over the
past six months has been focusing resources on key channels. The Company has
reduced the number of channels that it is investing in from 20 to 6 and is
taking a proactive approach when testing new content formats and platforms.
Through focusing on these key channels, the Company has been able to achieve
deeper engagement by diversifying platforms and continuing to steadily
progress e-commerce and branded content, connecting global audiences and
reaching over 135 million followers. Brave Bison's aim is to grow strong
business across rights and channel management and continue to establish itself
as an expert in social media growth and cross-platform brand strategy.

 

Although the full effects of Coronavirus on publishing are unknown, with
people now consuming more content from the comfort of their homes, Brave
Bison's owned and operated brands remain resilient to disruption.

 

Ben Sinden, Managing Director of Publishing and Brave Bison, comments: "I was
brought on board last year to focus on developing our key channels into
brands, growing them across multiple platforms and turning them into diverse
revenue stream drivers across the publishing ecosystem. Brave Bison has a rich
heritage of monetising video and doubling down on our key owned and operated
content provides us with a robust long term business to compliment the other
arms of the company."

 

Kate Burns, CEO of Brave Bison, adds: "These results are a testament to all
the hard work going on behind the scenes at Brave Bison to implement our new
approach to publishing. The Company has proved agile during this period of
refinement and will continue to rapidly evolve. By reducing the number of
channels we invest in, we are in a prime position to optimise our approach
towards testing new content formats and platforms."

 

- Ends -

 

For further information please contact:

 

Rebecca Abigail Ltd

Abigail Carrigan, Account Manager

Email: abigail@rebeccaabigailpr.com

Telephone: +44 775 704 2837

 

Allenby Capital - AIM Nominated Adviser and Broker

Jeremy Porter / Asha Chotai

Telephone: +44 20 3328 5656

 

About Brave Bison

 

Brave Bison is a social video company, specialising in cross-platform video
content, connecting global audiences through social media. Its online
communities reach over 135 million followers.

 

Brave Bison is one of the largest YouTube channel partners, with more than 700
channels offering targeted inventory opportunities, alongside in-house
specialists that deliver audience development and optimisation. Brave Bison
provides expertise across strategy, research, data driven insights, creative
and production.

 

Brave Bison's cultural connections and extensive networks have built
long-standing client relationships with brands including P&G, Land Rover
and Lego. With more than 70 members of staff across London, Singapore, Japan
and Korea, the eight-year-old business continues to stay at the forefront of
this fast-moving digital age.

 

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