RCS - Brave Bison Grp PLC - Primark Appoint SocialChain As Social Media Agency

Brave BisonAnnouncement

28/05/2025 07:00

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RNS Number : 2625K  Brave Bison Group PLC  28 May 2025

Brave Bison Group plc

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

Primark appoints SocialChain as new global social media agency

Primark has appointed Brave Bison's social strategy and creative agency
SocialChain as its new global social media agency following a competitive
pitch process.

SocialChain will work closely with Primark's in-house team to shape the
brand's global social media strategy, community management and reactive
content creation, helping to further elevate the brand's digital presence and
connect with audiences and customers in fresh and meaningful ways.

"We were incredibly impressed by SocialChain's passion, bold approach and deep
understanding of what makes content resonate," said Kymberley Thomson, Senior
Social Media & Community Manager at Primark. "Their community-first
approach to turning online communities into real-world value and innovative
thinking align perfectly with our ambitions for the future of Primark's social
media, and we're really excited about this next step in our digital journey."

"We've worked hard over the past few years to really carve out a place in
culture across our social media channels. We have the most amazing community
of loyal fans online and we can't wait to turn up the dial on how we speak to
and engage with that community - and SocialChain are the right partners to
help us do that," said Kate Maunders, Head of Marketing Communications at
Primark.

Jacinta Faul, CEO, SocialChain, commented, "Primark is a brand woven into
everyday culture; bold, democratic and full of energy. Our job is to match
that energy on social. We're incredibly proud to have been chosen to lead this
next chapter. This win marks a new era for SocialChain, one defined by sharp
thinking, inclusive storytelling, and big-stage creative made to drive both
culture and commerce. Thank you to the team at Primark, we can't wait to get
started."

 

For further information please contact:

 

Brave Bison Group plc

Oliver Green, Chairman
                                                            via
Cavendish

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

 

Cavendish Capital Markets
Limited                                                      Tel:
+44 (0) 20 7220 0500

Nominated Adviser & Broker

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - Sales and ECM

About Brave Bison 

Brave Bison is a different beast: a digital media, marketing and technology
company purpose built for the digital era. Headquartered in London with hubs
in Manchester, New York, Bulgaria, Melbourne, Bangalore and Egypt, Brave Bison
boasts a globally distributed team across eight countries. The company's
unique position as both a digital media owner and a marketing and technology
partner allows it to own and operate its own channels and communities while
providing clients such as SharkNinja, New Balance and Real Madrid with a
comprehensive suite of advertising and technology services to reach digital
native audiences.

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