REG - Brave Bison Grp PLC - Acquisition of Builtvisible

Brave BisonAnnouncement

27/03/2025 07:15

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RNS Number : 3874C  Brave Bison Group PLC  27 March 2025

The information contained within this announcement is deemed by the Company to
constitute inside information pursuant to Article 7 of EU Regulation 596/2014
as it forms part of UK domestic law by virtue of the European Union
(Withdrawal) Act 2018 as amended. Upon the publication of this announcement
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considered to be in the public domain.

 

 

27 March 2025

 

Brave Bison Group plc

 

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

 

Acquisition of Builtvisible

 

Bolt-on performance marketing acquisition

 

Second acquisition of 2025 following Engage Digital Partners in January

 

Brave Bison, the digital media, marketing and technology company, today
announces that it has entered into a binding agreement for the acquisition by
the Group of the entire issued share capital of Builtvisible Holdings Limited
("Builtvisible") for a total consideration of up to £3.5 million (the
"Acquisition").

 

Builtvisible was established in 2009 and has grown into a leading performance
marketing agency specialising in organic performance strategies through the
use of search engine optimisation to drive outcomes for clients including
Aviva, Avis, Icelandair, Specsavers and Very Group.

 

Builtvisible will be integrated with Brave Bison's existing performance
marketing and digital media operations, bolstering the Group's existing
capabilities with an additional 35 professionals.

 

The total cash consideration for the Acquisition is up to £3.0 million, with
initial consideration of £1.5 million payable on completion, deferred
consideration of £1.0 million payable in tranches over 18 months from
completion and contingent consideration of £0.5 million payable subject to
performance conditions.

 

In addition, members of Builtvisible leadership have been granted restricted
equity consideration in the form of nil-paid options to acquire 20,850,000 new
ordinary shares in the Company (the "Equity Awards"). The Equity Awards will
vest on the third anniversary of completion of the Acquisition in 2028,
subject to achievement of performance conditions and continued employment with
the Group. The Equity Awards are worth approximately £0.5 million based on
the current Brave Bison share price of 2.6 pence.

 

Builtvisible generated £4.1 million of revenue and £0.3 million of Adj.
EBITDA in the 12 months ending 31 December 2024 and had unaudited net assets
of -£0.5 million at the period end. The Acquisition is expected to be
accretive in the current financial year.

 

Oliver Green, Chairman, commented:

 

"I'm delighted to welcome Geoff, Rebecca and the entire Builtvisible team to
Brave Bison. Artificial intelligence is changing the way all of us discover
and buy products online, making digital media buying even more complex.
Builtvisible, and the wider Brave Bison, are here to help clients capitalise
on this complexity with our technology-enabled approach to service delivery.

 

Brave Bison has now completed two transactions in 2025, following the
acquisition of sports marketing agency Engage Digital Partners in January
2025, and we have the pipeline and balance sheet to take advantage of further
opportunities"

 

For further information please contact:

 

Brave Bison Group plc

Oliver Green, Chairman
                                      via Cavendish

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

 

Cavendish Capital Markets
Limited
Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker

Ben Jeynes

Dan Hodkinson

 

About Brave Bison

 

Brave Bison is a different beast: a digital media, marketing and technology
company purpose built for the digital era. Headquartered in London with hubs
in Manchester, New York, Bulgaria, Melbourne, Bangalore and Egypt, Brave Bison
boasts a globally distributed team across eight countries. The company's
unique position as both a digital media owner and a marketing and technology
partner allows it to own and operate its own channels and communities while
providing clients such as SharkNinja, New Balance and Real Madrid with a
comprehensive suite of advertising and technology services to reach digital
native audiences.

 

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