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RNS Number : 0647I Brave Bison Group PLC 09 May 2025
9 May 2025
Brave Bison Group plc
("Brave Bison" or the "Company", together with its subsidiaries "the Group")
Completion of Acquisition of The Fifth Group
Holding(s) in Company
Brave Bison, the digital media, marketing and technology company is pleased to
announce the completion of the Group's acquisition of the entire issued share
capital of The Fifth Limited, which comprises the trade and assets of The
Fifth Group ("The Fifth") from News UK & Ireland Limited (the
"Acquisition"). The terms of the Acquisition were announced by the Company on
10 April 2025.
Following admission of the consideration shares issued in connection with the
Acquisition at 8.00 a.m. today, the Company confirms that it has been notified
that News Corporation is now interested in 40,000,000 ordinary shares in the
Company, representing 3.0% of the Company's issued ordinary share capital.
Further information concerning the notification of major holdings is provided
below.
For further information please contact:
Brave Bison Group plc
Oliver Green, Chairman
via Cavendish
Theo Green, Chief Growth Officer
Philippa Norridge, Chief Financial Officer
Cavendish Capital Markets
Limited
Tel: +44 (0) 20 7220 0500
Nominated Adviser & Broker
Ben Jeynes / Dan Hodkinson - Corporate Finance
Michael Johnson / Sunila de Silva - Sales and ECM
TR-1: Standard form for notification of major holdings
NOTIFICATION OF MAJOR HOLDINGS (to be sent to the relevant issuer and to the
FCA in Microsoft Word format if possible)(i)
1a. Identity of the issuer or the underlying issuer of existing shares to BRAVE BISON GROUP PLC
which voting rights are
attached(ii):
1b. Please indicate if the issuer is a non-UK issuer (please mark with an "X"
if appropriate)
Non-UK issuer
2. Reason for the notification (please mark the appropriate box or boxes with
an "X")
An acquisition or disposal of voting rights x
An acquisition or disposal of financial instruments
An event changing the breakdown of voting rights
Other (please specify)(iii):
3. Details of person subject to the notification obligation(iv)
Name News Corporation
City and country of registered office (if applicable) Delaware, United States of America
4. Full name of shareholder(s) (if different from 3.)(v)
Name News Corp UK & Ireland Limited
City and country of registered office (if applicable) London, United Kingdom
5. Date on which the threshold was crossed or reached(vi): 09/05/2025
6. Date on which issuer notified (DD/MM/YYYY): 09/05/2025
7. Total positions of person(s) subject to the notification obligation
% of voting rights attached to shares (total of 8. A) % of voting rights through financial instruments Total of both in % (8.A + 8.B) Total number of voting rights of issuer(vii)
(total of 8.B 1 + 8.B 2)
Resulting situation on the date on which threshold was crossed or reached 3% 3% 1,333,585,397
Position of previous notification (if
applicable)
8. Notified details of the resulting situation on the date on which the
threshold was crossed or reached(viii)
A: Voting rights attached to shares
Class/type of Number of voting rights(ix) % of voting rights
shares
ISIN code (if possible)
Direct Indirect Direct Indirect
(Art 9 of Directive 2004/109/EC) (DTR5.1) (Art 10 of Directive 2004/109/EC) (DTR5.2.1) (Art 9 of Directive 2004/109/EC) (DTR5.1) (Art 10 of Directive 2004/109/EC) (DTR5.2.1)
GB00BF8HJ774 40,000,000 3.0
SUBTOTAL 8. A 40,000,000 3.0
B 1: Financial Instruments according to Art. 13(1)(a) of Directive 2004/109/EC
(DTR5.3.1.1 (a))
Type of financial instrument Expiration Exercise/ Number of voting rights that may be acquired if the instrument is % of voting rights
date(x)
Conversion Period(xi)
exercised/converted.
N/A
SUBTOTAL 8. B 1
B 2: Financial Instruments with similar economic effect according to Art.
13(1)(b) of Directive 2004/109/EC (DTR5.3.1.1 (b))
Type of financial instrument Expiration Exercise/ Physical or cash Number of voting rights % of voting rights
date(x)
Conversion Period (xi)
settlement(xii)
N/A
SUBTOTAL 8.B.2
9. Information in relation to the person subject to the notification
obligation (please mark the
applicable box with an "X")
Person subject to the notification obligation is not controlled by any natural
person or legal entity and does not control any other undertaking(s) holding
directly or indirectly an interest in the (underlying) issuer(xiii)
Full chain of controlled undertakings through which the voting rights and/or x
the
financial instruments are effectively held starting with the ultimate
controlling natural person or legal entity(xiv) (please add additional rows as
necessary)
Name(xv) % of voting rights if it equals or is higher than the notifiable threshold % of voting rights through financial instruments if it equals or is higher Total of both if it equals or is higher than the notifiable threshold
than the notifiable threshold
News Corporation 3% 3%
NC UK Holdings Inc 3% 3%
NewsCorp Investments 3% 3%
UK& Ireland
News Corp Holdings UK 3% 3%
& Ireland
News Corp UK & Ireland 3% 3%
Limited
10. In case of proxy voting, please identify:
Name of the proxy holder N/A
The number and % of voting rights held N/A
The date until which the voting rights will be held N/A
11. Additional information(xvi)
Place of completion Delaware, United States of America
Date of completion 9 May 2025
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