REG - Brave Bison Grp PLC - Response to Press Speculation

Brave BisonAnnouncement

09/05/2025 07:00

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RNS Number : 9766H  Brave Bison Group PLC  09 May 2025

The information contained within this announcement is deemed by the Company to
constitute inside information pursuant to Article 7 of EU Regulation 596/2014
as it forms part of UK domestic law by virtue of the European Union
(Withdrawal) Act 2018 as amended. Upon the publication of this announcement
via a Regulatory Information Service, this inside information is now
considered to be in the public domain.

 

9 May 2025

 

Brave Bison Group plc

 

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

 

Response to Press Speculation

 

Possible Acquisition of MiniMBA

 

Brave Bison, the digital media, marketing and technology company, notes recent
press speculation and confirms that it has entered into exclusive negotiations
to acquire MiniMBA from Centaur Media plc for an enterprise value of £19
million.

 

Strategic Rationale

 

MiniMBA is an eLearning business for marketing professionals. MiniMBA provides
MBA-level tuition through an online learning platform to c.6,000 delegates
every year, and has trained almost 40,000 professionals since inception.
MiniMBA sells directly to marketers, as well as to major brand advertisers
looking to train their marketing teams including John Lewis, Tesco, Google,
Nestle and Carlsberg.

 

MiniMBA is led by its founder, ex-London Business School marketing professor,
Mark Ritson, and CEO Tim Plyming. Mark Ritson is one of the marketing
industry's most influential commentators, and has worked as a brand consultant
for global clients including LVMH, McKinsey and Baxter.

 

MiniMBA would form the cornerstone of a new eLearning & business
intelligence division for Brave Bison. The new division's products will be
cross sold to Brave Bison's existing base of over 120 clients, many of which
employ alumni of MiniMBA. As part of the Group, MiniMBA would also leverage
Brave Bison's expertise in artificial intelligence, digital marketing and
technology services, including near-shore hubs for product development.

 

The Acquisition

 

Brave Bison intends to fund the acquisition consideration by way of:

 

§ Existing Group balance sheet cash, totalling £5 million at 31 March 2025
(unaudited)

§ A new Group bank facility of up to £10 million. Letters of support have
been received from multiple UK banks

§ A strategic investment of £4 million from MiniMBA founder Mark Ritson who
would, on completion, become a Top 5 shareholder

§ A placing of new ordinary Brave Bison shares to existing and new investors

 

In the year ending 31 December 2024, MiniMBA generated net revenue £10.7
million, growth of 5% year-on-year. Should the acquisition complete, MiniMBA
would be expected to contribute a minimum of £3.5 million in Adjusted EBITDA,
increasing the enlarged Brave Bison pro-forma Adjusted EBITDA by 78% to £8.0
million.

 

Completion of the potential acquisition is expected be materially accretive to
underlying earnings per share on a pro-forma basis.

 

Whilst the parties remain in exclusive negotiations in respect of the
potential acquisition until 19 June 2025, there can be no certainty that the
acquisition will conclude nor the terms on which any acquisition will
conclude. Further announcements will be made, as appropriate, in due course.

 

For further information please contact:

 

Brave Bison Group
plc
via Cavendish

Oliver Green, Executive
Chairman

Theo Green, Chief Growth Officer

Philippa Norridge, Chief Financial Officer

 

Cavendish Capital Markets
 
Tel: +44 (0) 20 7220 0500

Nominated Adviser & Broker

Ben Jeynes

Dan Hodkinson

 

About Brave Bison 

 

Brave Bison is a different beast: a digital media, marketing and technology
company purpose built for the digital era. Headquartered in London with hubs
in Manchester, New York, Bulgaria, Melbourne, Bangalore and Egypt, Brave Bison
boasts a globally distributed team across eight countries. The company's
unique position as both a digital media owner and a marketing and technology
partner allows it to own and operate its own channels and communities while
providing clients such as SharkNinja, New Balance and Real Madrid with a
comprehensive suite of advertising and technology services to reach digital
native audiences.

 

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