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Brave BisonAnnouncement

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RNS Number : 1326V  Brave Bison Group PLC  03 March 2026

 

Brave Bison Group plc

 

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

 

Total Voting Rights

 

and

 

Update to Issue of Equity

 

Pursuant to the announcement dated 2 March 2026 and as a result of a clerical
error, the Group will now be receiving a total of 2,905,899 ordinary shares in
System1 in exchange for 9,763,821 ordinary shares in Brave Bison. The Group's
resultant shareholding of 28% in in System1 remains materially unchanged.

 

As a result, application has been made for the revised total of 9,763,821 new
ordinary shares, to be admitted to trading on AIM ("Admission"). Admission is
expected to occur at 8.00 a.m. on 4 March 2026 and the new ordinary shares
will, on issue, rank pari passu in all respects with the Company's existing
ordinary shares. The new ordinary shares in Brave Bison will represent 8.7% of
the Group's enlarged issued share capital following Admission.

 

On Admission, the Company will have a total of 112,238,119 ordinary shares in
issue. No ordinary shares are held in treasury. The figure of 112,238,119 may
be used by the Company's shareholders as the denominator in the calculations
by which they will determine if they are required to notify their interest in,
or a change to their interest in, the Company under the Financial Conduct
Authority's Disclosure Guidance and Transparency Rules.

 

For further information please contact: 

 

Brave Bison Group plc
 
                       via Cavendish

Oliver Green, Executive
Chairman                                                          

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

 

Cavendish Capital
Markets
Tel: +44 (0) 20 7220 0500

Nominated Adviser & Joint Broker 

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

 

Singer Capital
Markets
Tel: +44 (0) 20 7496 3000

Joint Broker

Alex Bond / Sara Hale

 

About Brave Bison

 

Brave Bison is a media, marketing and technology partner for global brands.
With operations across eight countries including the UK, US, India, Australia
and Egypt, Brave Bison supports customers with marketing consultancy,
execution and training services via a connected, AI-enabled operating model.

 

The company operates through three divisions: marketing consultancy, marketing
training and sport and entertainment. The marketing consultancy division
designs and deploys bespoke, insight-led and AI-enabled growth strategies for
global brands and businesses including New Balance, Primark and Google via
specialist agencies including SocialChain and MTM. The sport and entertainment
division monetises content and scales communities for the biggest creators,
teams and federations on the planet-from Real Madrid to the US Open. Finally,
the marketing training division, MiniMBA, is an eLearning platform offering
industry-leading MBA-level training in brand, marketing and business strategy
for leading global enterprises such as Carlsberg, Nestlé and Salesforce.

 

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