REG - Brave Bison Grp PLC - Response to Press Speculation

Brave BisonAnnouncement

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RNS Number : 8651F  Brave Bison Group PLC  03 November 2025

The information contained within this announcement is deemed by the Company to
constitute inside information pursuant to Article 7 of EU Regulation 596/2014
as it forms part of UK domestic law by virtue of the European Union
(Withdrawal) Act 2018 as amended. Upon the publication of this announcement
via a Regulatory Information Service, this inside information is now
considered to be in the public domain.

 

3 November 2025

 

Brave Bison Group plc

 

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

 

Response to Press Speculation

 

Possible Acquisition of M+C Saatchi Performance

 

Brave Bison, the next-generation marketing and technology partner for global
brands, notes recent press speculation and confirms that it has submitted a
non-binding proposal to acquire the companies, trade and assets comprising M+C
Saatchi Performance ("MCSP") from M&C Saatchi plc for an enterprise value
of £50 million.

 

The intention of the Company would be to combine MCSP with Brave Bison's
existing performance marketing operations to form a scaled digital media
challenger to the global marketing networks. The combined business would be
one of the largest independent performance marketing companies outside the US,
with a market-leading presence in UK and APAC with no substantial regional
overlap.

 

In the year ending 31 December 2024, the M&C Saatchi plc Media Division,
of which MCSP accounts for the vast majority of net revenues, generated net
revenue of £26.8 million and delivered growth of 8% year-on-year. Should the
acquisition complete, MCSP would be expected to contribute a minimum of £8
million in Adjusted EBITDA, increasing the enlarged Brave Bison pro-forma
Adjusted EBITDA by over 80% to £17 million.

 

Completion of the potential acquisition would be expected to be materially
accretive to underlying Group earnings per share on a pro-forma basis.

 

About MCSP

 

MCSP is a global performance marketing business, headquartered in Singapore
with approximately 410 staff and operations across APAC, MENA, US and UK. MCSP
specialises in growth marketing for digital native brands.

 

MCSP was established in 2006 by founder James Hilton and has grown to be a
leader in its field, working with some of the largest clients in the industry
including Grab, Amazon, Canva, Gopuff and Meta. The business has been led by
CEO Kabeer Chaudhary since 2021, and in FY25 is expected to report two
consecutive years of like-for-like revenue growth.

 

Acquisition Funding

 

Brave Bison intends to fund the acquisition consideration by way of:

 

·      A new Group bank facility of up to £25 million, for which a
letter of support has been received from a UK lender; and

·      A placing of new ordinary Brave Bison shares to existing and new
investors.

 

There can be no certainty that the acquisition will conclude nor the terms on
which any acquisition will conclude. Further announcements will be made, as
appropriate, in due course.

 

For further information please contact:

 

Brave Bison Group plc
                                   via Cavendish

Oliver Green, Executive
Chairman                                                          

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

 

Cavendish Capital
Markets
Tel: +44 (0) 20 7220 0500

Nominated Adviser & Joint Broker 

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

 

Singer Capital Markets
 
Tel: +44 (0) 20 7496 3000

Joint Broker

Alex Hardwicke

 

About Brave Bison

 

Brave Bison is a marketing and technology partner for global brands. With
operations across eight countries including the UK, India, Australia and
Egypt, Brave Bison provides customers with digital services, digital media and
marketing skills training.

 

The Group operates through two divisions: Digital Services and Digital
Content.

 

Digital Services comprises the Group's digital marketing operations. Trading
through dedicated brands including Brave Bison (performance media),
SocialChain (social & influencer marketing), Engage (Sport &
Entertainment) and MTM (strategy & insight), the Group works with global
brands and media rights holders across consultancy and execution. Customers
include New Balance, Primark and Google, as well as Formula 1, Real Madrid and
New Zealand Rugby.

 

Digital Content comprises the Group's operations to monetise digital content
through training and advertising. This division includes the Brave Bison media
network of YouTube, Facebook and Snap channels, as well as MiniMBA, a
marketing skills and training platform that provides MBA-level education
through an online learning portal.

 

Almost 6,000 marketing professionals take MiniMBA courses every year and the
platform has trained approximately 45,000 delegates since inception. MiniMBA
sells directly to marketers through its website, as well as to enterprise
customers looking to upskill their teams including American Express,
McDonald's, Google, British Airways, Nestle and Salesforce.

 

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