REG - Brave Bison Grp PLC - Major Contract Win

Brave BisonAnnouncement

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RNS Number : 1898R  Brave Bison Group PLC  02 February 2026

The information contained within this announcement is deemed by the Company to
constitute inside information pursuant to Article 7 of EU Regulation 596/2014
as it forms part of UK domestic law by virtue of the European Union
(Withdrawal) Act 2018 as amended. Upon the publication of this announcement
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2 February 2026

 

Brave Bison Group plc

 

("Brave Bison" or the "Company", together with its subsidiaries "the Group")

 

Major Contract Win

 

Brave Bison, the next-generation marketing and technology partner for global
brands, is pleased to announce that Group company MiniMBA, the UK's leading
marketing skills and training platform, has signed a €1.3 million contract
with one of the world's largest food and beverage conglomerates. The customer
will use the MiniMBA in Brand Management to train thousands of its employees
across APAC in 2026.

 

The contract is the largest ever in the history of MiniMBA, has been secured
approximately six months after MiniMBA's acquisition by Brave Bison and will
be recognised in the current financial year.

 

Tim Plyming, CEO MiniMBA, commented: "MiniMBA is thrilled to announce the
largest enterprise deal in our history, reflecting the growing need among
global organisations to ensure a high level of marketing capability in their
teams, in a rapidly changing environment. This deal is a testament to the
impact our courses deliver for organisations around the world, and to our core
belief that training makes better marketers. Our teams across MiniMBA and
Brave Bison are excited to be delivering this dedicated programme based on the
MiniMBA in Brand Management."

 

 

For further information please contact: 

 

Brave Bison Group
plc
            via Cavendish

Oliver Green, Executive
Chairman                                                          

Theo Green, Chief Growth Officer 

Philippa Norridge, Chief Financial Officer 

 

Cavendish Capital
Markets
Tel: +44 (0) 20 7220 0500

Nominated Adviser & Joint Broker 

Ben Jeynes / Teddy Whiley / Elysia Bough - Corporate Finance

Michael Johnson / Sunila de Silva - ECM

 

Singer Capital
Markets
Tel: +44 (0) 20 7496 3000

Joint Broker

Alex Hardwicke

 

About Brave Bison

 

Brave Bison is a marketing and technology partner for global brands. With
operations across eight countries including the UK, India, Australia and
Egypt, Brave Bison provides customers with digital services, digital media and
marketing skills training.

 

The Group operates through two divisions: Digital Services and Digital
Content.

 

Digital Services comprises the Group's digital marketing operations. Trading
through dedicated brands including Brave Bison (performance media),
SocialChain (social & influencer marketing), Engage (Sport &
Entertainment) and MTM (strategy & insight), the Group works with global
brands and media rights holders across consultancy and execution. Customers
include New Balance, Primark and Google, as well as Formula 1, Real Madrid and
New Zealand Rugby.

 

Digital Content comprises the Group's operations to monetise digital content
through training and advertising. This division includes the Brave Bison media
network of YouTube, Facebook and Snap channels, as well as MiniMBA, a
marketing skills and training platform that provides MBA-level education
through an online learning portal. Almost 6,000 marketing professionals take
MiniMBA courses every year and the platform has trained 40,000 delegates since
inception. MiniMBA sells directly to marketers through its website, as well as
to enterprise customers looking to upskill their teams including American
Express, McDonald's, Google, British Airways, Nestle and Salesforce.

 

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