RCS - City Pub Group (The) - Appointment of Chief Marketing Officer
11/01/2023 08:15
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RNS Number : 3075M City Pub Group PLC (The) 11 January 2023
City Pub Group PLC
("City Pub Group" or "the Group")
Appointment of Chief Marketing Officer
City Pub Group, the owner and operator of 43 premium pubs across Southern
England and Wales, today announces the appointment of Richard Myers as Chief
Marketing Officer from 1 February 2023 - a key appointment for its next phase
of growth.
Richard is an exceptionally experienced and proven marketeer with over 18
years of experience within the drinks and hospitality industries. He joins
most recently from Urban Pubs and Bars where he was responsible for all
aspects of marketing, including brand proposition development, branding,
digital strategy, PR and CRM, across the 40 London-based sites. Richard helped
the business successfully navigate through the pandemic, before doubling in
size, launching 22 new sites over the last 18 months.
Previously Richard held the role of Marketing Director at Meantime Brewing
Company, leading all brand positioning and development work both in the UK and
globally, helping to grow the business exponentially prior to its sale in
2015. Richard has also held senior marketing roles at leading drinks companies
SAB Miller, Bacardi Brown Forman and Vita Coco as well for Smart Group, a
hospitality and events agency.
Richard's career originated within established, blue-chip businesses and has
since progressed into entrepreneurial scale up businesses, where he has
passionately led teams with disruptive and differentiated thinking,
particularly within digital strategy and activation. Richard's unique
experience of both corporate and SME business environments - plus his
continual championing of customer insights and experiences - has resulted in
strategies which have addressed many business challenges, ultimately
delivering strong growth during his tenure within each business.
Clive Watson, Executive Chairman of City Pub Group said:
"We are delighted to welcome Richard to City Pub Group as our first
dedicated Chief Marketing Officer. Richard will report to me and join the
Executive Committee to evolve and strengthen our business. He has a wealth of
experience in marketing, but especially in digital communication, something
which City Pub Group believes is critical to today's customer and therefore to
the future success of the business. With Richard's guidance we are determined
to excel in this area to differentiate and augment our business."
Richard Myers commented:
"City Pub Group is a vibrant business that has often challenged the way
things are traditionally done. The business has huge potential and I am
thrilled to be joining the team to continue to fuel the further growth of the
Group. I am eager to get started and leverage my experience of helping to
grow businesses of similar size, by ensuring the core proposition - and the
activation of that in market - is compelling for our customers and sustainable
for the journey ahead."
11 January 2023
Enquiries:
Instinctif Partners
Matthew Smallwood (matthew.smallwood@instinctif.com
(mailto:matthew.smallwood@instinctif.com)
) 020 7457 2005
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