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EU hits game distributor Valve, 5 others with 7.8 mln euro fine (updated)

(Adds European Commissioner comment, details)
    By Foo Yun Chee
    BRUSSELS, Jan 20 (Reuters) - U.S. distributor Valve Corp,
owner of the world's largest video game distribution platform
Steam, and 5 video game publishers received a 7.8-million-euro
($9.45 million) EU antitrust fine on Wednesday for blocking
cross-border sales in Europe.
    The penalty followed a four-year investigation, as part of
the European Commission's crackdown on cross-border curbs on
online trade in the bloc.
    Valve did not admit wrongdoing and was fined 1.66 million
euros. Fines for the five video game publishers - Bandai Namco
 7832.T , Capcom  9697.T , Focus Home  ALFOC.PA , Koch Media,
part of Embracer Group AB  EMBRACb.ST , and ZeniMax - were
reduced by 10%-15% after they admitted wrongdoing.
    The Commission, the EU executive, said the companies'
practices prevented European consumers from shopping around in a
European market worth more than 17 billion euros.
    "Today's sanctions against the 'geo-blocking' practices of
Valve and five PC video game publishers serve as a reminder that
under EU competition law, companies are prohibited from
contractually restricting cross-border sales," EU Competition
Commissioner Margrethe Vestager said in a statement.
    The EU competition enforcer said Valve and each publisher
bilaterally agreed to geo-block certain PC video games from
outside a specific territory, affecting some 100 video games. 
    ($1 = 0.8251 euros)

 (Reporting by Foo Yun Chee; editing by Barbara Lewis)
 ((foo.yunchee@thomsonreuters.com; +32 2 287 6844; Reuters
Messaging: foo.yunchee.thomsonreuters.com@reuters.net))

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