Director/PDMR Shareholding
21/05/2026 15:18
RNS Number : 3364F
Card Factory PLC
21 May 2026
21 May 2026
Card Factory plc
("cardfactory" or the "Company")
Notification of Transactions of Directors
Cardfactory, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it was notified on 21 May 2026 by each of Darcy Willson-Rymer and Matthias Seeger, following the grants of restricted share plan awards under the Company's Long Term Incentive Plan ("LTIP"), of their conditional interests in ordinary shares of 1p each in the capital of the Company. Details of these conditional awards are set out below.
This notification is made in accordance with the Disclosure Guidance and Transparency Rules.
Enquiries:
| Ciaran Stone General Counsel and Company Secretary Card Factory plc | Tel: 01924 839150 |
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |||||||||
| a) | Name | Darcy Willson-Rymer | ||||||||
| 2 | Reason for the notification | |||||||||
| a) | Position/status | Chief Executive Officer | ||||||||
| b) | Initial notification /Amendment | Initial notification | ||||||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||||||
| a) | Name | Card Factory plc | ||||||||
| b) | LEI | 213800TTSOPFVCKPFQ11 | ||||||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of one pence each GB00BLY2F708 | ||||||||
| b) | Nature of the transaction | Conditional Share Award | ||||||||
| c) | Price(s) and volume(s) |
| ||||||||
| d) | Aggregated information |
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| e) | Date of the transaction | 21 May 2026 | ||||||||
| f) | Place of the transaction | Outside a trading venue | ||||||||
| 1 | Details of the person discharging managerial responsibilities / person closely associated | |||||||||
| a) | Name | Matthias Seeger | ||||||||
| 2 | Reason for the notification | |||||||||
| a) | Position/status | Chief Financial Officer | ||||||||
| b) | Initial notification /Amendment | Initial notification | ||||||||
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |||||||||
| a) | Name | Card Factory plc | ||||||||
| b) | LEI | 213800TTSOPFVCKPFQ11 | ||||||||
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |||||||||
| a) | Description of the financial instrument, type of instrument Identification code | Ordinary shares of one pence each GB00BLY2F708 | ||||||||
| b) | Nature of the transaction | Conditional Share Award | ||||||||
| c) | Price(s) and volume(s) |
| ||||||||
| d) | Aggregated information |
| ||||||||
| e) | Date of the transaction | 21 May 2026 | ||||||||
| f) | Place of the transaction | Outside a trading venue | ||||||||
| Name of officer of issuer responsible for making notification: Ciaran Stone Date of notification: 21 May 2026 |