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Brief: Ceconomy AG - Confirms Advanced Negotiations With Jd.Com

July 24 (Reuters) - German electronics retailer Ceconomy CECG.DE confirmed on Thursday it was in advanced negotiations with China's JD.com 9618.HK over a potential public takeover for 4.60 euros per ordinary share.

Bloomberg had reported earlier that JD.com was nearing a decision on a bid for Ceconomy.

No comment was immediately available from Ceconomy major shareholder Kellerhals. Smaller shareholders Meridian, Beisheim and FreenetFNTGn.DE declined to comment.

 (Reporting by Bartosz Dabrowski in Gdansk and Matthias Inverardi in Duesseldorf; Editing by Madeline Chambers)

 ((bartosz.dabrowski@thomsonreuters.com; +48 58 7696560;))

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