** Shares of Cello World CELO.NS fall 2.2% to 558.60 rupees
** Brokerage Investec initiates coverage of consumer products and stationery maker with "sell", PT of 530 rupees
** Cites adverse near-term headwinds from competition and U.S. tariffs affecting opalware, vacuum flasks, and stationery exports that make up 30% of portfolio
** Points out China challenge to glassware segment
** 5 other analysts covering stock rate it "buy" or "strong buy"; median PT is 720 rupees - data compiled by LSEG
** Stock down 26.2% YTD
(Reporting by Abhirami G in Bengaluru)
((abhirami.g@thomsonreuters.com))