REG - Centaur Media PLC - Strategic Partnership

Centaur MediaAnnouncement

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RNS Number : 4015T  Centaur Media PLC  18 February 2026

Centaur Media plc

Incorporated in England and Wales

Registration number: 04948078

LEI: 2138005WK87G7DQRQI62

ISIN: GB0034291418

 

18 February 2026

 

Centaur Media Plc

("Centaur" or "Group")

 

Strategic Partnership

 

Influencer Intelligence has formed a new strategic partnership with Smartzer,
bringing together our industry-leading influencer and talent platform with
Smartzer's cutting-edge shoppable video technology to seamlessly connect
influencer marketing and commerce.

 

As social commerce accelerates and consumers increasingly expect to shop
directly from the content they engage with, brands are under growing pressure
to deliver measurable ROI from creator partnerships,  not just awareness and
engagement, but attributable sales. By combining Influencer Intelligence's
in-depth talent insights with Smartzer's interactive, clickable video
capabilities, this collaboration enables brands to identify the right creators
with precision, activate immersive shoppable content at scale, and track
performance from inspiration through to conversion.

 

In a landscape where content and commerce are rapidly converging, this
partnership empowers customers to transform influencer storytelling into fully
integrated, data-driven, revenue-generating experiences.

 

Through this strategic partnership, Influencer Intelligence and Smartzer will
introduce a new product that enables influencers to efficiently transform
their content into fully integrated, shoppable video landing pages. The
solution is designed for seamless distribution across all major social media
platforms, enhancing monetisation opportunities and driving measurable
engagement.

 

Enquiries

Centaur Media
plc
investor.relations@centaurmedia.com

Martin Rowland, Executive
Chair
 
 

Simon Longfield, Chief Financial Officer

 

Singer Capital Markets -
Broker
020 7496 3000

Phil Davies
 
 
 

James Fischer

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