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RNS Number : 4604F Character Group PLC (The) 22 May 2026
Friday, 22 May 2026
The Character Group plc
("Character," the "Company" or the "Group")
Directors' share dealings
Notification and public disclosure of transactions by persons discharging
managerial responsibilities
Character (AIM: CCT) the designer, developer and international distributor of
branded toys, games and giftware, announces that:
- Mr Jon Diver, Joint Group Managing Director and a Person
Discharging Managerial Responsibilities (a "PDMR"), yesterday notified the
Company that on 20 May 2026 he purchased 833 ordinary shares of 5 pence each
("Ordinary Shares") at a price of 276p per share. The transaction was made
through Mr Diver's personal pension plan. Following this purchase, Mr
Diver's interest in shares in the Company is 986,588 Ordinary Shares, which
represents approximately 5.66% of the Company's issued voting share capital.
- Mr Kiran Shah, Joint Group Managing Director and a PDMR, also
notified the Company yesterday that, on 20 May 2026 he purchased 1,667
Ordinary Shares at a price of 276p per share. The transaction was made
through Mr Shah's personal pension plan. Following this purchase, Mr Shah's
interest in shares in the Company is 1,933,767 Ordinary Shares, which
represents approximately 11.10% of the Company's issued voting share capital.
The information set out below is provided in accordance with the requirements
of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014 (as it forms
part of domestic law by virtue of the European Union (Withdrawal) Act 2018).
1. Details of the person discharging managerial responsibilities / person closely
associated
a. Name Jon Diver
2. Reason for the notification
a. Position/status Joint Group Managing Director
b. Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a. Name The Character Group plc
b. LEI 213800HY6EB8T8VWWE73
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a. Description of the Financial instrument, type of instrument Ordinary shares of 5 pence
Identification code
GB0008976119
b. Nature of the transaction Purchase
c. Price(s) and volume(s) Price(s) Volume
276p 833
d. Aggregated information Not applicable.
· Aggregated volume
· Price
e. Date of the transaction 20 May 2026
f. Place of the transaction London Stock Exchange, AIM
d.
Aggregated information
· Aggregated volume
· Price
Not applicable.
e.
Date of the transaction
20 May 2026
f.
Place of the transaction
London Stock Exchange, AIM
1. Details of the person discharging managerial responsibilities / person closely
associated
a. Name Kiran Shah
2. Reason for the notification
a. Position/status Joint Group Managing Director
b. Initial notification/Amendment Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a. Name The Character Group plc
b. LEI 213800HY6EB8T8VWWE73
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a. Description of the Financial instrument, type of instrument Ordinary shares of 5 pence
Identification code
GB0008976119
b. Nature of the transaction Purchase
c. Price(s) and volume(s) Price(s) Volume
276p 1,667
d. Aggregated information Not applicable.
· Aggregated volume
· Price
e. Date of the transaction 20 May 2026
f. Place of the transaction London Stock Exchange, AIM
d.
Aggregated information
· Aggregated volume
· Price
Not applicable.
e.
Date of the transaction
20 May 2026
f.
Place of the transaction
London Stock Exchange, AIM
Enquiries to:
The Character Group plc
Jon Diver, Joint Managing Director
Kiran Shah, Joint Managing Director
Hamun Shah, Group Finance Director
Office: +44 (0) 208 329 3377
Panmure Liberum (Nominated Adviser and Joint Broker)
Atholl Tweedie, Investment Banking
Rupert Dearden, Corporate Broking
Tel: +44 (0) 20 7886 2500
Allenby Capital Limited (Joint Broker)
Nick Athanas, Corporate Finance
Amrit Nahal / Tony Quirke, Sales & Corporate Broking
Tel: +44 (0) 20 3328 5656
TooleyStreet Communications Limited (Investor and media relations)
Fiona Tooley
Tel: +44 (0) 7785 703523
Email: fiona@tooleystreet.com (mailto:fiona@tooleystreet.com)
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