* Cheil says not aware of stake sale talks for top
shareholders
* Samsung C&T says in talks with global agencies
* Media report says Samsung Group seeks to divest from Cheil
(Updates with Cheil reaction to stake sale report, background)
SEOUL, Feb 17 (Reuters) - Cheil Worldwide Inc 030000.KS ,
the advertising arm of South Korean conglomerate Samsung Group,
said on Wednesday its key shareholder was discussing cooperation
with global agencies but it was unaware of any talks on stake
sale.
Cheil, in a regulatory filing, did not name the shareholder
and said the talks had so far not led to any concrete results. A
spokeswoman for Samsung C&T Corp 028260.KS , which holds a
12.64 percent stake in the ad agency, confirmed that talks were
taking place but said nothing had been decided.
South Korea's Hankyoreh newspaper reported late Tuesday that
Samsung Group wanted to divest from Cheil, citing unnamed
sources. The group's founding Lee family has been restructuring
the conglomerate, divesting non-core affiliates.
Cheil shares opened sharply lower and were down 10.8
percent as of 0253 GMT, compared with a 0.2 percent rise for the
broader market .KS11 .
A Cheil spokeswoman told Reuters the firm was not aware of
any sales talks by top shareholders, while Samsung Group and
Samsung C&T declined to comment on the possibility of
divestment.
Various Samsung firms including Samsung C&T and Samsung
Electronics Co Ltd 005930.KS collectively control about 28.6
percent of Cheil, worth about 582 billion won ($475.67 million)
based on current market prices. The stake is not considered a
key piece of Samsung's ownership structure.
($1 = 1,223.5300 won)
(Reporting by Se Young Lee; Editing by Richard Pullin and
Stephen Coates)
((vincentsy.lee@thomsonreuters.com; +822 3704 5646; Reuters
Messaging: vincentsy.lee.thomsonreuters.com@reuters.net; follow
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Keywords: CHEIL WORLDWIDE SAMSUNG GROUP/