REG - Chill Brands Group - Commercial Update

Chill BrandsAnnouncement

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RNS Number : 5417B  Chill Brands Group PLC  23 April 2026

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

 

 

23 April 2026

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Commercial Update

Chill Brands Group Plc (LSE: CHLL), the consumer packaged-goods distribution
company, is pleased to provide the following update on its principal business
activities during Q2 of its FY 2026.

Distribution Operations - Chill Connect

Chill Connect, the Company's direct-to-convenience retail distribution
business, continues to develop its commercial operations across the UK
convenience retail market. The business operates a national field sales force
supplying convenience retailers across the UK with a range of fast-moving
consumer goods, including vaping products and products from related
categories.

The Company is pleased to report on a number of recent operational
developments within Chill Connect, including:

a)   Product range expansion. The Company has expanded the range of products
distributed through the Chill Connect network to include beverages,
confectionery, batteries and other adjacent categories. The Board regards
further range expansion as a priority area of focus and the business is
currently engaged in a number of active conversations with a number of
consumer staple brands seeking activation, promotion and distribution
capability with a particular emphasis on the independent convenience channel.

 

b)   Wholesale ordering platform. The Company has completed development of a
wholesale ordering platform for its retail partners, providing a dedicated
digital ordering channel available to the Company's network of convenience
retail customers. The platform is pending final sign-off on payment processing
integration and is expected to go live in the near term. The Board anticipates
that, once operational, this will deliver improvements across a number of
areas including streamlining the ordering experience for retail partners;
reducing the business's dependence on physical cash handling; and materially
extending the Company's commercial reach, as a live digital platform enables
orders to be placed at any time without the need for direct input from a field
representative - an important capability given the scale of the independent
convenience network the business serves.

The Board continues to keep the optimal structure for each of the Group's
business activities under active review to ensure they are positioned to
fulfil their respective potential.

Digital Platform - chill.com

The chill.com domain represents one of the Group's most strategically
significant assets. The domain has been independently appraised at a material
value and the Board maintains the view that it has considerable potential as
the anchor of a broader, audience-driven digital platform portfolio.

The Board believes that audience-first digital platforms, when properly
developed, can generate revenue across multiple channels simultaneously and
that the value of such platforms compounds as audience scale increases. It is
the Board's ambition to build chill.com into a centrepiece of this kind of
portfolio when sufficient resources are available to it.

The Board acknowledges that, given the constrained financial resources
available to the Company, it has not been possible to develop chill.com with
the extensive marketing investment that many competitors in the digital
platform space rely upon. As part of a strategic review of its digital
platform, the Company, alongside considering routes to monetise the value of
its domain name, has been actively exploring partnership models that have the
potential to bring operational resource and development expertise alongside
chill.com's established domain authority and audience potential.

The Company has been approached by a group of digital platform operators with
expertise in originating, developing and scaling online platforms, to explore
the possibility of building out a digital platform portfolio alongside
chill.com. The proposal, which is at an early stage, involves the licensing of
a portfolio of complementary digital assets into the Company, with a
particular focus on marketplace, social and democratised financing platforms.
It is intended that these would be developed as a suite of platforms under the
operational stewardship of the platform operators, bringing dedicated
resource, domain expertise and development capability to this part of the
business.

Discussions are at an early stage and no binding arrangements have been
entered into. There is no certainty that any transaction will be completed or
that terms will be agreed. Shareholders should not place undue reliance on
this announcement in respect of the digital platform strategy. Further
announcements will be made as discussions develop and if any binding
arrangements are entered into.

Callum Sommerton, Chief Executive Officer of Chill Brands Group, said: "The
Board is encouraged by the operational momentum in Chill Connect and by the
strategic progress being made towards the development of a broader digital
platform business. The Company's focus is on building durable, independently
viable activities that are structured and resourced appropriately for their
independent needs. Further updates will be provided as material developments
occur."

-ENDS-

 

Enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com

+44 (0)20 4582 3500
 Harry Chathli, Chairman

 Callum Sommerton, CEO
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

Kelly Gardiner/Lauren Wright (Equity Sales)

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL) is a distribution-led consumer packaged
goods company serving the UK convenience retail sector. Through its Chill
Connect platform, the Company operates a national field sales team providing
direct-to-store distribution and advisory services to brands seeking to expand
their distribution into the independent convenience channel. The Company's
product range spans vaping and nicotine alternatives, with active expansion
into sundries, beverages, confectionery, and other fast-moving consumer goods.
Chill Brands partners with established FMCG businesses and emerging brands to
provide comprehensive route-to-market solutions. The Company also owns the
premium chill.com domain name.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

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