** Shares of consumer goods maker ITC ITC.NS down ~1% ahead of fourth-quarter results due later in the day
** Analysts, on avg, expect co to post 1.6% y/y decline in Q4 profit at 49.41 billion rupees, per data compiled by LSEG
** Analysts at HDFC Securities said urban demand environment did not see improvement in the reporting quarter due to food inflation, surge in costs of living and slow wage raises
** Expect ITC cigarette volumes to temper on increased competition, consumer goods business to log muted growth as well, on urban slowdown
** Peers Hindustan Unilever HLL.NS, Nestle India NEST.NS reported weaker Q4 profits on high costs, sluggish urban demand
** ITC, HLL rated "buy" on avg, while NEST rated "hold" - the data
** ITC down ~5% YTD vs ~1% drop in Nifty consumer goods index .NIFTYFMCG
(Reporting by Manvi Pant in Bengaluru)
((Manvi.Pant@thomsonreuters.com; +918447554364;))