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Oct 26 (Reuters) - The Coca-Cola group in Japan and brewer
Kirin Holdings Co Ltd 2503.T are near a deal for an
operational and capital partnership amid intense price
competition in the Japanese soft-drink market, the Nikkei
reported.
The deal could be inked as soon as this year, the newspaper
reported.
The companies are looking at cross-holding shares in the new
entity to be formed by the merger of Coca-Cola West 2579.T and
Coca-Cola East Japan 2580.T and in a unit of Kirin Holdings,
Kirin Beverage, the Japanese daily reported. http://s.nikkei.com/2dTj7db
They will cooperate on distribution, including jointly
shipping products to retail outlets and vending machines through
the deal, according to the Nikkei.
They will also jointly procure raw materials such as juices,
coffee beans and other materials, the report said.
No sales and marketing alliance is expected to be discussed,
but mutual supplying and joint product development are future
possibilities, the Nikkei reported.
Kirin earlier this month said it would take a minority stake
in privately held Brooklyn Brewery to help it expand its craft
beer offerings in Japan and Brazil. urn:newsml:reuters.com:*:nL4N1CI3P2
Kirin was not immediately available for comment.
(Reporting by Aravind K in Bengaluru; Editing by Maju Samuel)
((Aravind.K@thomsonreuters.com; Within U.S.+1 646 223 8780,
outside U.S. +91 80 6749 1130; Reuters Messaging:
aravind.k.thomsonreuters.com@reuters.net))
Keywords: COCA COLA KIRIN/