Creative tech firm Cricut Q2 revenue beats estimates

Cricut

05/08/2025 21:48

Overview

Cricut Q2 2025 revenue rises 2% yr/yr, beating analyst expectations

Net income for Q2 2025 grows 24% yr/yr, reflecting strong cash position

Co paid $181 mln in dividends and repurchased 917,000 shares

Outlook

Cricut to accelerate investments in product development and marketing

Company remains debt-free with $377 mln in cash

Cricut continues to navigate uncertainty from tariffs

Company to evaluate capital allocation regularly

Result Drivers

SUBSCRIBER GROWTH - Paid subscribers increased by 7% to over 3 million, contributing to revenue growth

INTERNATIONAL EXPANSION - International revenue grew by 8% and now accounts for 21% of total revenue

INVESTMENTS - Cricut is accelerating investments in hardware product development, materials, engagement, and marketing to drive future growth

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q2 Revenue
Beat
$172.11 mln
$159.70 mln (3 Analysts)
Q2 EPS
$0.11
Q2 Net Income
$24.49 mln
Q2 Basic EPS
$0.12
Q2 Gross Profit
$101.54 mln
Q2 Income From Operations
$30.10 mln
Q2 Pretax Profit
$33.84 mln


Analyst Coverage

The current average analyst rating on the shares is "sell" and the breakdown of recommendations is no "strong buy" or "buy", 1 "hold" and 3 "sell" or "strong sell"

The average consensus recommendation for the integrated hardware & software peer group is "buy."

Wall Street's median 12-month price target for Cricut Inc is $4.02, about 17.6% below its August 4 closing price of $4.72

The stock recently traded at 20 times the next 12-month earnings vs. a P/E of 22 three months ago

Press Release: ID:nGNX197PBC

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)