DIY software firm Cricut's Q3 revenue beats estimates on rise in paid subscribers

Cricut

04/11/2025 21:57

Overview

Cricut Q3 2025 revenue of $170.4 mln beats analyst expectations

Net income for Q3 2025 rises 79% yr/yr to $20.5 mln

Company repurchased 441,000 shares, with $46.9 mln left in buyback program

Outlook

Cricut is accelerating investments in product development and marketing to drive growth

Company is navigating uncertainties introduced by tariffs

Result Drivers

SUBSCRIBER GROWTH - Paid subscribers increased by 6% to over 3 million, boosting platform revenue

CONNECTED MACHINE REVENUE - Connected machine revenues rose 12%, indicating strong demand for hardware

INTERNATIONAL EXPANSION - International revenue increased by 5%, driven by increased awareness in global markets

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q3 Revenue
Beat
$170.43 mln
$157.30 mln (3 Analysts)
Q3 Net Income
$20.51 mln
Q3 Basic EPS
$0.10
Q3 Gross Profit
$94.09 mln
Q3 Income From Operations
$22.65 mln
Q3 Pretax Profit
$25.63 mln


Analyst Coverage

The current average analyst rating on the shares is "sell" and the breakdown of recommendations is no "strong buy" or "buy", no "hold" and 4 "sell" or "strong sell"

The average consensus recommendation for the integrated hardware & software peer group is "buy."

Wall Street's median 12-month price target for Cricut Inc is $4.25, about 25.9% below its November 3 closing price of $5.35

The stock recently traded at 21 times the next 12-month earnings vs. a P/E of 21 three months ago

Press Release: ID:nGNX86n0js

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)