Turkey's Hepsiburada Q4 revenue up 17.8%, net loss widens

D Market Elektronik Hizmetler ve Ticaret AS

26/02/2026 22:09

Overview

Turkish e-commerce platform's Q4 revenue rose 17.8% yr/yr

Net loss for Q4 widened to TRY 3,082.3 mln from TRY 875.8 mln in Q4 2024

Free cash flow increased by 79.3% to TRY 3,468.1 mln in Q4 2025

Outlook

Company to align reporting metrics with Kaspi definitions starting Q1 2026

Result Drivers

REVENUE GROWTH - Driven by 10.5% increase in GMV and strategic marketing initiatives

NET LOSS - Due to increased advertising and financial expenses related to credit card installments

Company press release: ID:nGNX11P2nH

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q4 Revenue
TRY 27.97 bln
Q4 Net Income
-TRY 3.08 bln
Q4 EBITDA
TRY 1.14 mln
Q4 Free Cash Flow
TRY 3.47 bln
Q4 GMV
TRY 85.3 bln


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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)