** Shares of digital advertising services firm Dianomi PLC
DNM.L down 40.7% at 46.5p, a record low
** Stock also on track for biggest one-day pct fall ever, if
losses hold
** Co now sees FY revenue to be lower than market
expectations; provides FY rev guidance of 30.5 million
pounds-32.5 million pounds ($39.90 mln-$42.52 mln)
** DNM expects about 18% fall in H1 revenue due to reduced
traffic levels across its publishers
** Says certain new publisher partnerships did not
materialise in the expected timeframe to offset the decline in
traffic across existing publishers
** DNM down ~48% YTD
($1 = 0.7644 pounds)
(Reporting by Richard Rohan Francis in Bengaluru)
((Richardrohan.francis@thomsonreuters.com))