REG - Dianomi PLC - Partnership with AI Company Dappier

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RNS Number : 7511W  Dianomi PLC  16 March 2026

16 March 2026

Dianomi plc

("Dianomi", the "Company" or the "Group")

 

New Partnership with AI Media Infrastructure Company Dappier

 

 Dianomi, a leading provider of digital advertising services to premium clients
 in the Business, Finance and Lifestyle sectors, is pleased to announce it has
 formed a new partnership with AI media infrastructure company Dappier to
 launch an advertising monetised AI-powered financial answers engine designed
 for financial publisher websites, many of whom are existing clients of
 Dianomi.

 Publishers of financial news websites are increasingly competing with
 alternatives such as AI news summaries and conversational AI chatbots like
 ChatGPT and Claude, the combination of which is reducing audience time on
 their sites.

 Dianomi and Dappier's AI-powered answers engine combats this issue, by
 enabling publishers to turn their journalism and extensive archives into
 content for conversational AI experiences embedded directly on their own
 sites, enabling readers to ask questions that occur to them as shown in the
 mobile format example opposite.

 Answers are generated from trusted editorial content and critically, delivered
 within the publisher environment. Doing so retains audiences and enables the
 AI engine to capture the questions being asked and integrate agentic native
 advertising directly into the conversational experience, creating a new
 revenue opportunity for both publishers and financial brands.

 For publishers this represents an excellent opportunity to capture and
 monetise financial AI conversations directly on their own sites rather than
 losing audiences to external AI platforms and provides Dianomi with new
 agentic advertising opportunities within its existing publisher base and
 creates new ones with publishers with whom Dianomi does not currently partner.

 By combining Dappier's conversational AI technology with Dianomi's
 distribution, which reaches 500 million devices per month across 250+ premium
 publishers, the partnership has the potential to create a new sector-wide
 distributed AI answers network.

 Commenting on the partnership, Rupert Hodson, CEO of Dianomi, said:

 "Financial decisions start with questions. AI is changing how those questions
 are asked, and we believe publishers should benefit from that shift, rather
 than lose audiences to external platforms.

 Dianomi's role in this partnership is clear: we bring the premium financial
 advertisers and global distribution across the world's leading financial
 publishers. By leveraging Dappier's AI technology, we are transforming
 conversational financial intent into a scalable advertising opportunity
 thereby helping publishers to further monetise their sites and further
 embedding Dianomi within the publisher ecosystem.

 While still in the early stages, the response has been very positive, and we
 are currently engaged in a number of discussions with major publishers and
 advertisers regarding potential pilot projects."

 

 Dan Goikhman, CEO at Dappier, added:

 "Our agentic AI technology enables publishers to turn their trusted content
 into real-time conversational answer experiences that provide a unique surface
 for brands to engage consumers. Partnering with Dianomi ensures those
 experiences are distributed at scale and monetised effectively through deep
 financial advertising relationships.

 Together, we are creating a publisher-owned alternative to horizontal AI
 platforms - one purpose-built for the finance vertical."

 

 For further information contact:

 Dianomi                                        Tel: +44 (0)207 802 5530
 Rupert Hodson (Chief Executive Officer)

 Charlotte Stranner (Chief Financial Officer)

 Panmure Liberum (NOMAD and Broker)             Tel: +44 (0)207 886 2500

 Emma Earl/ Freddy Crossley, Corporate Finance

 Rupert Dearden, Corporate Broking

 Novella Communications                         Tel: +44 (0)203 151 7008

 Tim Robertson / Aeliya Birgrami

 dianomiplc@novella-comms.com

 

 About Dianomi

 Dianomi, established in 2003, is a leading provider of digital advertising
 services to premium clients in the Business, Finance and Lifestyle sectors.
 The Group operates from its offices in London, New York and Sydney. The Group
 enables premium brands to deliver advertisements to a targeted audience on the
 desktop and mobile websites, mobile and tablet applications of premium
 publishers. It provides premium advertisers, including blue chip names such as
 Charles Schwab, Invesco and Bank of America, with access to an international
 audience of over 500 million devices per month through its partnerships with
 over 250 premium publishers, including blue chip names such as Reuters, CNN
 Business, the Times and WSJ. Adverts served are contextually relevant to the
 content of the webpages on which they appear and mirror the style of the page,
 which enhances reader engagement.

 

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