Street View-Elf Beauty's growth under scrutiny

e.l.f. Beauty

06/11/2025 16:53

Updates

** Elf Beauty ELF.N shares plunged nearly 33% on Thursday, a day after forecasting softer-than-expected annual sales and profit, as the cosmetics maker grapples with higher tariff costs and cautious consumer spending

** At least nine brokerages trim PT on stock

** Median PT is $125, as per data compiled by LSEG

MARKET UNDERPERFORMANCE AND MIXED OUTLOOK

** Jefferies ("buy", PT: $120) says U.S. business is pressured by a shipment pause in Q2, and international segment is hurt by strong year-ago comparisons

** Piper Sandler ("neutral", PT: $100) says while momentum at the Rhode brand is strong, core sales growth is "disappointing and not deserving of a premium multiple, in our view"

** Oppenheimer ("perform") says, "although management is typically conservative, the e.l.f. brand's contribution to guidance was much softer than we envisioned"

** J.P.Morgan ("overweight", PT: $137) expects sustained market leadership due to strong consumer demand and strategic acquisitions like Rhode

** Deutsche Bank ("buy", PT: $100) highlights Elf's underperformance, attributing it to a slowdown in both North American and international segments

 ** B. Riley ("buy", PT: $130) says outlook fell short due to prior distribution expansion, significant increase in tariff impact

 ** BofA ("buy", PT: $130) says cuts PT due to lowered estimates

(Reporting by Chandni Shah in Bengaluru)

((Chandni.shah@thomsonreuters.com;))