REG - Eagle Eye Solutions - PDMR shareholding and issue of equity

Eagle Eye SolutionsAnnouncement

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RNS Number : 6432B  Eagle Eye Solutions Group PLC  23 April 2026

23 April 2026

Eagle Eye Solutions Group PLC

 

("Eagle Eye" or the "Company")

 

PDMR shareholding and issue of equity

 

Eagle Eye, a leading provider of applied AI for marketing, enabling
personalised, real-time engagement at scale, announces that Al Henderson,
Chief Partnership Officer has exercised options over ordinary shares of 1
pence each ("Ordinary Shares") at a price of £0.01 per share and sold certain
Ordinary Shares at a price of £3.40 per Ordinary Share in part in order to
meet certain associated tax liabilities with this exercise, as set out in the
table below:

 Senior Personnel  Role  Number of options in Ordinary Shares subject to exercise  Number of Ordinary Shares subject to sale  Total number of Ordinary Shares held post sale  % of existing issued share capital
 Al Henderson      CPO   23,992                                                    54,200                                     151,838                                         0.5%

 

An application has been made for the 23,992 new Ordinary Shares to be admitted
to trading on AIM ("Admission"). It is expected that Admission will occur on
or around 29 April 2026.

Following the issue of the new Ordinary Shares, the total number of Ordinary
Shares in issue is 30,212,736, with each share carrying the right to one vote.
There are 330,976 shares held in Treasury. The total number of voting rights
in the Company is, therefore, 29,881,760.

The above figure of 29,881,760 may be used by shareholders as the denominator
for the calculations by which they will determine if they are required to
notify their interest in, or a change to their interest in, the Company, under
the FCA's Disclosure and Transparency Rules.

 

 1    Details of the person discharging managerial responsibilities / person closely
      associated
 a)   Name                                                         Al Henderson

 2    Reason for the notification
 a)   Position/status                                              Chief Partnership Officer

 b)   Initial notification/Amendment                               Initial Notification
 3    Details of the issuer, emission allowance market participant, auction
      platform, auctioneer or auction monitor
 a)   Name                                                         Eagle Eye Solutions Group plc
 b)   LEI                                                          2138002S1AIBVVMZ7A21
 4    Details of the transaction(s): section to be repeated for (i) each type of
      instrument; (ii) each type of transaction; (iii) each date; and (iv) each
      place where transactions have been conducted
 a)   Description of the financial instrument, type of instrument  Ordinary shares of 1p each

      Identification code

                                                                   GB00BKF1YD83
 b)   Nature of transaction                                        1a) Exercise of share options over Ordinary Shares

                                                                   1b) Sale of Ordinary Shares

 c)   Price(s) and volume(s)                                       Price(s)                             Volume(s)
                                                                   1a) £0.01 exercise price per share   1a) 23,992

                                                                   1b) £3.40 sale price per share       1b) 54,200

      Aggregated information                                       N/A

      -      Aggregated volume

      -      Price
 e)   Date of the transaction                                      1a) 22 April 2026

                                                                   1b) 22 April 2026

 f)   Place of the transaction                                     1a) Outside of a trading venue

                                                                   1b) AIM, London Stock Exchange

 

Enquiries:

 Eagle Eye Solutions Group plc                                      Tel: 0844 824 3686
 Tim Mason, Chief Executive Officer
 Lucy Sharman-Munday, Chief Financial Officer

 Canaccord Genuity Limited (Nominated Adviser and Joint Broker)     Tel: +44 20 7523 8000
 Simon Bridges, Harry Gooden, Andrew Potts, Elizabeth Halley-Stott

 Shore Capital (Joint Broker)                                       Tel: +44 20 7408 4090
 Corporate Advisory: Daniel Bush, David Coaten, Lucy Bowden
 Corporate Broking: Henry Willcocks

 Alma Strategic Communications                                      Tel: +44 20 3405 0205
 Caroline Forde, Hannah Campbell, Kinvara Verdon

 

About Eagle Eye

 

Eagle Eye is a leading provider of applied AI for marketing, enabling
personalised, real-time engagement at scale for retail, travel and hospitality
brands globally. Our powerful technology combines the world's most flexible
and scalable loyalty and promotions capability with cutting edge,
built-for-purpose AI to deliver 1:1 personalisation at scale for enterprise
businesses, globally.

 

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle,
Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group
and many more. Each week, more than 1 billion personalised offers are
seamlessly executed via our platform, and over 700 million loyalty member
wallets are managed worldwide.

 

AI-powered, API-based and cloud-native, Eagle Eye's enterprise-grade
technology is fully certified by the MACH Alliance and has received
recognition from leading industry bodies, including Gartner, Forrester, IDC
and QKS.

 

Web - www.eagleeye.com
(https://url.avanan.click/v2/r02/___http:/www.eagleeye.com/___.YXAxZTpzaG9yZWNhcDphOm86NTRiMzRmNDVjYTVjZWQwMGViYjM5MDVlZGJlODU2NTY6NzoyOTUzOjZiNTQwMzcxZTg5ZWY4MmUwMjNlMDBmMGFiMTI1Mjk5MGZhZWQ4Y2RiZmY1OTk5OThhZmIyOTU2YWRhM2VjZDU6cDpGOk4)
 

 

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