RCS - Ebiquity PLC - Ebiquity Strategic Leadership Appointment

EbiquityAnnouncement

06/02/2026 10:15

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RNS Number : 0637S  Ebiquity PLC  06 February 2026

 

 

Ebiquity Appoints David Muldoon as Global Managing Director of Marketing
Transformation

Strategic appointment reinforces Ebiquity's position as partner of choice for
enterprise marketing transformation

LONDON, 6 February 2026 - Ebiquity plc, the independent authority in marketing
effectiveness, today announces the appointment of David Muldoon as Global
Managing Director of Marketing Transformation, effective immediately.

Muldoon brings more than two decades of proven expertise advising Fortune 500
CMOs. As Vice President at MediaLink, he orchestrated transformation
programmes for Unilever, Diageo, LEGO, AB-InBev, JP Morgan Chase, and Tesco.
His distinguished track record encompasses multi-billion dollar agency scope
design, operating model architecture, and transformative partner selection
processes. Prior to MediaLink, Muldoon held senior leadership roles at
Walgreens Boots Alliance, where he oversaw the company's global media and
agency transformation.

In his new role, Muldoon will lead Ebiquity's integrated transformation
offering, leveraging the company's unparalleled marketing performance data,
proprietary benchmarks, and deep client insights. This comprehensive approach
combines strategic transformation consulting with operating model design,
agency optimisation, and capability architecture. Through this integration of
data-driven intelligence and transformation expertise, clients gain
unprecedented visibility and control over their marketing investments.

The appointment strengthens Ebiquity's position as the independent authority
in marketing effectiveness, demonstrated through its exclusive strategic
partnership with the World Federation of Advertisers (WFA) for Effectiveness.
The company's integrated approach to creative and media capabilities, combined
with responsible AI workflow innovation, delivers measurable business growth
through marketing excellence.

Further details on the expansion of Ebiquity's transformation capability will
be announced later in 2026.

 

Ruben Schreurs, Chief Executive Officer, said: "David's appointment marks a
defining moment for Ebiquity and our clients. His track record orchestrating
multi-billion dollar transformations, combined with our marketing intelligence
and benchmarking capabilities, creates unmatched value for CMOs seeking
demonstrable returns on their marketing investments."

David Muldoon said: "Most organisations already have vast amounts of marketing
data, but very little of it is converted into better strategic, operational or
partner decisions. Ebiquity's strength is its ability to connect performance
evidence with practical change. My focus is on helping clients harness this
unique capability to build marketing organisations that drive sustainable
competitive advantage and deliver exceptional business growth."

 

End

 

About Ebiquity plc

 

Ebiquity is the independent authority in Marketing Effectiveness. Trusted by
more than 75 of the top 100 global advertisers - and 500 more worldwide - we
analyse over $100 billion in media spend each year. This unmatched scale gives
us the deepest data and the sharpest insights in the industry, powering the
impartial advice our clients act on to make the right decisions that deliver
Effective and Responsible Advertising.

 

Our work is driven by 650 media experts on the ground in 19 countries.
Covering more than 80% of the world's media market, we are the most local and
the most global, ensuring local relevance with global consistency.

 

With our evidence-based consultancy, clients transform their media operations,
strengthen governance of their investments, and unlock significant incremental
business growth.

 

On average, our clients achieve a 15% improvement in ROI and collectively
generate over $1 billion in value annually through our digital governance
programmes.

For further information, please visit: www.ebiquity.com
(http://www.ebiquity.com)

For media enquiries, please contact:

 

 Camarco
 Ben Woodford          +44 (0) 7990 653 341
 Geoffrey Pelham-Lane  +44 (0) 7733 124 226

 

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