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EbiquityAnnouncement

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RNS Number : 2343O  Ebiquity PLC  24 June 2025

Ebiquity Plc

24 June 2025

 

Ebiquity Strengthens Americas Leadership with Strategic Appointments of
Michele Harrison as Managing Director and Travis Lusk as Group Director of AI
Solutions

 

Dual appointments underscore company's commitment to driving growth and
innovation across Americas region

 

NEW YORK - Ebiquity, the world leader in media investment analysis, today
announced two pivotal leadership appointments that significantly strengthen
its Americas operations and global AI capabilities. Michele Harrison has been
named Managing Director, Americas, while Travis Lusk is appointed Group
Director of AI Solutions, both based in the United States. Both have been with
Ebiquity for many years. Michele Harrison also joins the company's Group
Executive Leadership Team.

 

Michele Harrison brings over 30 years of marketing and media expertise to her
expanded role, having previously led Ebiquity's Client Management team with
distinction. During her 12-year tenure with Ebiquity, Harrison has
demonstrated exceptional ability in helping global and national brands
navigate complex media landscapes, optimize spend, and unlock growth
opportunities. Her career includes senior positions at industry leaders ESPN
and MediaCom, providing her with comprehensive understanding of both agency
and media owner perspectives. As Managing Director, Harrison will drive
regional P&L performance while maintaining direct engagement with C-level
client stakeholders and industry partners.

 

Travis Lusk steps into the role of Group Director of AI Solutions, bringing
deep expertise in marketing technology and programmatic advertising. A
certified Brand Safety Officer with credentials across all major trading
platforms, Lusk specializes in programmatic, CTV, podcasting, and broadcast
advertising, working across both upper funnel brand building and lower funnel
customer acquisition strategies. His appointment reinforces Ebiquity's
commitment to delivering cutting-edge AI-driven solutions to clients
worldwide.

 

Ruben Schreurs, CEO of Ebiquity, commented: "These appointments represent a
significant strengthening of our Americas leadership and our global AI
capabilities. Michele's proven track record of driving client success and her
deep understanding of our culture make her the ideal leader to capitalize on
the tremendous growth opportunities we see across the Americas region.
Meanwhile, Travis's expertise in AI solutions and marketing technology
perfectly aligns with our strategic priorities as we continue to innovate for
our clients. Both appointments underscore our commitment to having the best
talent in the right markets, positioning us for accelerated growth and market
leadership."

 

The dual appointments reflect Ebiquity's strategic focus on the Americas as a
key growth market and the company's continued investment in AI and advanced
analytics capabilities. Both leaders will play crucial roles in advancing
Ebiquity's mission to help marketers deliver Effective & Responsible
Advertising, ensuring advertising investments deliver measurable business
outcomes.

 

 

 

 

-ENDS-

 

 

Enquiries:

 

 Ebiquity plc                                                  +44 (0) 20 7650 9600
 Dorcas Murray, Company Secretary

 Camarco
 Phoebe Pugh                                                   +44 (0) 7586 714 048
 Alex Campbell                                                 +44 (0) 7710 230545

 Cavendish Capital Markets                                     +44 (0) 20 7220 0500

 Nominated Advisor and Sole Broker
 Ben Jeynes/ George Lawson/ Hamish Waller - Corporate Finance
 Julian Morse/ Louise Talbot/ Sunila de Silva - Sales/ ECM

 

About Ebiquity plc

 

Ebiquity plc (LSE AIM: EBQ) is a world leader in media investment analysis.
It harnesses the power of data to provide independent, fact-based advice,
enabling brand owners to perfect media investment decisions and improve
business outcomes. Ebiquity is able to provide independent, unbiased advice
and solutions to brands because we have no commercial interest in any part of
the media supply chain.

 

We are a data-driven solutions company helping brand owners drive efficiency
and effectiveness from their media spend, eliminating wastage and creating
value. We provide analysis and solutions through four Service Lines: Media
management, Media performance, Marketing effectiveness and Contract
Compliance.

 

Ebiquity's clients are served by more than 600 media specialists, covering
80% of the global advertising market.

 

The Company has the most comprehensive, independent view of today's global
media market, analysing over US$100bn of media spend and contract value from
over 110 countries annually, including trillions of digital media impressions.

 

As a result, over 70 of the world's top 100 advertisers today
choose Ebiquity as their trusted independent media advisor.

 

For further information, please visit: www.ebiquity.com
(http://www.ebiquity.com/)

 

 

 

 

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