REG - Ebiquity PLC - Completion of MediaPath Acquisition and TVR

EbiquityAnnouncement

20/04/2022 08:15

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RNS Number : 6702I  Ebiquity PLC  20 April 2022

20 April 2022

 

Ebiquity Plc

 

Completion of the acquisition of Media Path Network AB and the Placing

Total Voting Rights

and

Directors' Dealings

 

Ebiquity plc ("Ebiquity" or the "Company"), a world leader in media investment
analysis, is pleased to announce that, following the passing of the
resolutions at the General Meeting on 19 April 2022, in aggregate 35,221,528
New Ordinary Shares, of which 28,301,886 are the Placing Shares and 6,919,642
are the MediaPath Consideration Shares, were admitted to trading on AIM
earlier today ("Admission").

Completion of the MediaPath Acquisition

In accordance with the terms of the MediaPath Acquisition Agreement, the
acquisition will complete following Admission and receipt by the MediaPath
Vendors of the cash element of the consideration.

Total Voting Rights ("TVR")

Following Admission, the total number of Ordinary Shares in issue will be
120,112,709 with each share carrying the right to one vote. The Ebiquity plc
Employee Benefit Trust holds 4,200,000 issued Ordinary Shares to satisfy
awards under the Company's share option plan. To date these share options have
not been exercised and the trustee has agreed not to vote the Ordinary Shares
which it holds. Therefore 4,200,000 Ordinary Shares are treated as not
carrying voting rights. The figure of 115,912,709 may be used by shareholders
in the Company as the denominator for the calculations by which they will
determine if they are required to notify their interest in, or a change to
their interest in, the share capital of the Company under the Disclosure
Guidance and Transparency Rules.

Directors' Dealings

The following Directors' dealings occurred as part of the Placing:

                                                                                     Resultant holdings
 Director         Position  Existing Ordinary Shares held  Placing Shares purchased  Ordinary Shares held  % of TVR
 Rob Woodward     Chair     147,280                        37,736                    185,016               0.16%
 Nick Waters      CEO       50,000                         18,868                    68,868                0.06%
 Alan Newman      CFO       360,000                        37,736                    397,736               0.34%
 Richard Nichols  NED       200,000*                       47,169                    247,169*              0.21%

 

*Total beneficial holding includes 75,000 Ordinary Shares held by a person
closely associated.

The FCA notification, made in accordance with the UK version of the
requirements of the EU Market Abuse Regulation (as part of UK law by virtue of
the European Union (Withdrawal) Act 2018) is appended below.

 

 1     Details of the person discharging managerial responsibilities / person closely

     associated

 a)    Names                                                        1. Rob Woodward

                                                                    2. Nick Waters

                                                                    3. Alan Newman

                                                                    4. Richard Nichols
 2     Reason for the notification
 a)    Position/status                                              1. Non-Executive Chair

                                                                    2. Chief Executive Officer

                                                                    3. Chief Financial Officer

                                                                    4. Non-Executive Director
 b)    Initial notification /Amendment                              Initial notification
 3     Details of the issuer, emission allowance market participant, auction

     platform, auctioneer or auction monitor

 a)    Name                                                         Ebiquity plc

 b)    LEI                                                          2138004YRTDJ7FJSWF20

 4     Details of the transaction(s): section to be repeated for (i) each type of

     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
       place where transactions have been conducted

 a)    Description of the financial instrument, type of instrument  Ordinary Shares of 25p each in Ebiquity plc

       Identification code                                          GB0004126057

 b)    Nature of the transaction                                    Purchase of Ordinary Shares

 c)    Price(s) and volume(s)

                                                                                      Price(s)          Volume(s)
                                                                                      1. 53.0p          1. 37,736
                                                                                      2. 53.0p          2. 18,868
                                                                                      3. 53.0p          3. 37,736
                                                                                      4. 53.0p          4. 47,169

 d)    Aggregated information

       - Aggregated volume                                          Not applicable

       - Price                                                      Not applicable

 e)    Date of the transaction                                      20 April 2022

 f)    Place of the transaction                                     XLON

 

Capitalised terms in this announcement carry the same meaning as in the RNS
announcement "Proposed Acquisition of MediaPath Network AB and Proposed
Placing of £15.0 million" released on 30 March 2022, save where otherwise
defined.

 

Enquiries:

 

 Ebiquity plc                                                            +44 (0) 20 7650 9600
 Nick Waters, CEO
 Alan Newman, CFO & COO

 Camarco
 Ben Woodford                                                            +44 (0) 7990 653 341
 Geoffrey Pelham-Lane                                                    +44 (0) 7733 124 226

 Panmure Gordon (Financial Adviser, Nomad and Broker)                    +44 (0) 20 7886 2500
 Alina Vaskina / Harriette Johnson / Dougie McLeod (Corporate Advisory)
 Charles Leigh-Pemberton / Sam Elder (Corporate Broking)

 

About Ebiquity plc

 

Ebiquity plc (LSE AIM: EBQ) is a world leader in media investment analysis. It
harnesses the power of data to provide independent, fact-based advice,
enabling brand owners to perfect media investment decisions and improve
business outcomes. Ebiquity is able to provide independent, unbiased advice
and solutions to brands because we have no commercial interest in any part of
the media supply chain.

 

We are a data-driven solutions company helping brand owners drive efficiency
and effectiveness from their media spend, eliminating wastage and creating
value. We provide analysis and solutions through five Service Lines: Media
management, Media performance, Marketing effectiveness, Technology advisory,
Contract compliance.

 

Ebiquity's clients are served by more than 500 media specialists operating
from 19 offices covering 80% of the global advertising market.

 

The Company has the most comprehensive, independent view of today's global
media market, analysing US$55bn of media spend from 75 markets annually,
including trillions of digital media impressions. Our Contract Compliance
division, FirmDecisions, audits US$40bn of contract value annually.

 

As a result, more than 70 of the world's top 100 advertisers today choose
Ebiquity as their trusted independent media advisor.

 

For further information, please visit: www.ebiquity.com

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