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REG - Ebiquity PLC - Final Results <Origin Href="QuoteRef">EBQ.L</Origin> - Part 2

- Part 2: For the preceding part double click  ID:nRSd4663Ta 

 (125)       
 Cash, cash equivalents and bank overdraft at                                                                                
 end of period/year                                                                        6,364                 7,884       
 
 
Notes to the Consolidated Financial Statements for the 8 month period ended 31
December 2015 
 
1.  Accounting policies 
 
General information 
 
Ebiquity plc ('the Company') and its subsidiaries (together, 'the Group')
provide independent data-driven insights to the global media and marketing
community. The Group has 21 offices across 14 countries. 
 
The Company is a public limited company, which is listed on the London Stock
Exchange's AIM Market and is incorporated and domiciled in the UK. 
 
Basis of preparation 
 
These consolidated financial statements have been prepared in accordance with
International Financial Reporting Standards, International Accounting
Standards and IFRS IC Interpretations (collectively IFRSs) issued by the
International Accounting Standards Board (IASB) as adopted by European Union
(Adopted IFRSs) and with those parts of the Companies Act 2006 applicable to
companies preparing their financial statements under Adopted IFRSs. 
 
The consolidated financial statements have been prepared under the historical
cost convention, as modified by the revaluation of financial assets and
financial liabilities (including derivative instruments) at fair value through
profit or loss. 
 
Going concern 
 
The Directors, after making appropriate enquiries, have a reasonable
expectation that the Group has adequate resources to continue in operational
existence for the foreseeable future. The Group therefore continues to adopt
the going concern basis in preparing its consolidated financial statements. 
 
The Group holds bank borrowings which are subject to quarterly covenant tests.
The Directors have a reasonable expectation that the covenants will be met for
the foreseeable future. Further information on the Group's borrowings is given
in note 18. 
 
Significant accounting policies 
 
The principal accounting policies adopted in these consolidated financial
statements are set out below. These policies have been consistently applied to
all periods/years presented, unless otherwise stated. 
 
Changes in accounting policies 
 
There are no IFRSs or IFRIC interpretations that are effective for the first
time for the financial period beginning on or after 1 May 2015 that have had a
material impact on the Group. 
 
Basis of consolidation 
 
The consolidated financial statements incorporate the financial statements of
the Company and entities controlled by the Company (its subsidiaries). Control
is achieved where the Company has the power to govern the financial and
operating policies of an investee entity so as to obtain benefits from its
activities. The results of each subsidiary are included from the date that
control is transferred to the Group until the date that control ceases. 
 
Where necessary, adjustments are made to the financial statements of
subsidiaries to bring the accounting policies used in line with those used by
the Group. All intra-group transactions, balances, income and expenses are
eliminated on consolidation. 
 
Non-controlling interests represent the portion of the results and net assets
in subsidiaries that is not held by the Group. 
 
Business combinations 
 
Acquisition method of accounting 
 
The cost of the acquisition is measured at the aggregate of the fair values,
at the date of exchange, of assets given, liabilities assumed, and equity
instruments issued by the Group in exchange for control of the acquiree. The
acquiree's identifiable assets, liabilities and contingent liabilities that
meet the conditions for recognition under IFRS 3 are recognised at their fair
value at the acquisition date. All costs directly attributable to the business
combination are recorded as incurred in the Income Statement within
highlighted items. 
 
Where the consideration for the acquisition includes a contingent deferred
consideration arrangement, this is measured at fair value at the acquisition
date. Any subsequent changes to the fair value of the contingent deferred
consideration are adjusted against the cost of the acquisition if they occur
within the measurement period and only if the changes relate to conditions
existing at the acquisition date. Any subsequent changes to the fair value of
the contingent deferred consideration after the measurement period are
recognised in the Income Statement within administrative expenses as a
highlighted item. The carrying value of contingent deferred consideration at
the Balance Sheet date represents management's best estimate of the future
payment at that date, based on historical results and future forecasts. 
 
The interest of non-controlling shareholders in the acquiree is initially
measured at the non-controlling interest's proportion of the net fair value of
the assets, liabilities and contingent liabilities recognised. 
 
Investments in associates 
 
An associate is an entity over which the Group is in a position to exercise
significant influence, but not control or joint control, through participation
in the financial and operating policy decisions of the investee generally
accompanying a shareholding of between 25% and 50% of the voting rights.
Significant influence is the power to participate in the financial and
operating policy decisions of the investee but is not control or joint control
over those policies. 
 
The results and assets and liabilities of associates are incorporated in these
financial statements using the equity method of accounting.  Investments in
associates are carried in the statement of financial position at cost as
adjusted by post-acquisition changes in the Group's share of the net assets of
the associate, less any impairment in the value of individual investments.
Losses of an associate in excess of the Group's interest in that associate
(which includes any long-term interests that, in substance, form part of the
Group's net investment in the associate) are recognised only to the extent
that the Group has incurred legal or constructive obligations or made payments
on behalf of the associate. 
 
Any excess of the cost of acquisition over the Group's share of the fair
values of the identifiable net assets of the associate at the date of
acquisition is recognised as goodwill.  The goodwill is included within the
carrying amount of the investment and is assessed for impairment annually. 
 
Where a group company transacts with an associate of the Group, profits and
losses are eliminated to the extent of the Group's interest in the relevant
associate.  Losses may provide evidence of an impairment of the asset
transferred in which case appropriate provision is made for impairment. 
 
Goodwill 
 
Goodwill arising on consolidation represents the excess of the cost of
acquisition over the Group's interest in the fair value of the identifiable
assets and liabilities of a subsidiary.  Goodwill is initially recognised as
an asset at cost and is subsequently measured at cost less any accumulated
impairment losses. Goodwill is reviewed for impairment at least annually.  Any
impairment is recognised immediately in the Income Statement and is not
subsequently reversed. 
 
For the purpose of impairment testing, goodwill is allocated to each of the
Group's cash-generating units expected to benefit from the synergies of the
combination. Cash-generating units to which goodwill has been allocated are
tested for impairment annually, or more frequently when there is an indication
that the unit may be impaired. If the recoverable amount of the
cash-generating unit is less than the carrying amount of the unit, the
impairment loss is allocated first to reduce the carrying amount of any
goodwill allocated to the unit and then to the other assets of the unit
pro-rata on the basis of the carrying amount of each asset in the unit. 
 
Revenue recognition 
 
Revenue is measured at the fair value of the consideration received or
receivable and represents amounts receivable for services provided in the
normal course of business, net of discounts, VAT and other sales related
taxes. Income is recognised evenly over the period of the contract for our
Market Intelligence businesses, and in accordance with the stage of completion
of the contract activity for our Media Value Measurement and Marketing
Performance Optimization businesses. The stage of completion is determined
relative to the total number of hours expected to complete the work or
provision of services. Where recorded revenue exceeds amounts invoiced to
clients, the excess is classified as accrued income and where recorded revenue
is less than amounts invoiced to clients, the difference is classified as
deferred income. 
 
Where services are performed by an indeterminate number of acts over a
specific period, revenue is recognised on a straight-line basis over the
specific period unless there is evidence that some other method better
represents the stage of completion. 
 
If the outcome of a contract cannot be estimated reliably, the contract
revenue is recognised to the extent of contract costs incurred that it is
probable would be recoverable. Costs are recognised as an expense in the
period in which they are incurred. 
 
Finance income and expenses 
 
Finance income and expense represents interest receivable and payable. Finance
income and expense is recognised on an accruals basis, based on the interest
rate applicable to each bank or loan account. 
 
Foreign currencies 
 
For the purposes of the consolidated financial statements, the results and
financial position of each Group company are expressed in pounds sterling,
which is the functional currency of the Company, and the presentation currency
for the consolidated financial statements. 
 
In preparing the financial statements of the individual companies,
transactions in currencies other than the entity's functional currency
(foreign currencies) are recorded at the rates of exchange prevailing on the
dates of transactions. At each year end date, monetary assets and liabilities
that are denominated in foreign currencies are retranslated at the rates
prevailing on the year end date. 
 
For the purpose of presenting consolidated financial statements, the assets
and liabilities of the Group's foreign operations are translated at exchange
rates prevailing on the year end date. Income and expense items are translated
at the average exchange rate for the period, which approximates to the rate
applicable at the dates of the transactions. 
 
The exchange differences arising from the retranslation of the year end
amounts of foreign subsidiaries and the difference on translation of the
results of those subsidiaries into the presentational currency of the Group
are recognised in the translation reserve. All other exchange differences are
dealt with through the Income Statement. 
 
Highlighted items 
 
Highlighted items comprise non-cash charges and non-recurring items which are
highlighted in the Income Statement as separate disclosure is considered by
the Directors to be relevant in understanding the underlying performance of
the business. The non-cash charges include share option charges and
amortisation of purchased intangibles. 
 
The non-recurring items include the costs associated with potential
acquisitions (where formal discussion is undertaken), completed acquisitions
and their subsequent integration into the Group, adjustments to the estimates
of deferred consideration on acquired entities, asset impairment charges and
other significant one-off items. Costs associated with ongoing market
landscaping, acquisition identification and early stage discussions with
acquisition targets are reported in underlying administrative expenses. 
 
Taxation 
 
The tax expense included in the Income Statement comprises current and
deferred tax. Current tax is the expected tax payable on the taxable income
for the period, using tax rates enacted or substantively enacted by the year
end date. 
 
The Group is subject to corporate taxes in a number of different jurisdictions
and judgement is required in determining the appropriate provision for
transactions where the ultimate tax determination is uncertain. In such
circumstances, the Group recognises liabilities for anticipated taxes based on
the best information available and where the anticipated liability is both
probable and estimable. Where the final outcome of such matters differs from
the amount recorded, any differences may impact the income tax and deferred
tax provisions in the period in which the final determination is made. 
 
Tax is recognised in the Consolidated Income Statement except to the extent
that it relates to items recognised directly in equity, in which case it is
recognised in equity. 
 
Using the liability method, deferred tax is provided on all temporary
differences between the carrying amounts of assets and liabilities for
financial reporting purposes and their tax bases, except for differences
arising on: 
 
·      the initial recognition of goodwill; 
 
·      the initial recognition of an asset or liability in a transaction which
is not a business combination and at the time of the transaction affects
neither accounting or taxable profit; and 
 
·      investments in subsidiaries and jointly controlled entities where the
Group is able to control the timing of the reversal of the difference and it
is probable that the difference will not reverse in the foreseeable future. 
 
Recognition of deferred tax assets is restricted to those instances where it
is probable that taxable profit will be available against which the difference
can be utilised. The recognition of deferred tax assets is reviewed at each
year end date. 
 
The amount of the asset or liability is determined using tax rates that have
been enacted or substantively enacted by the year end date and are expected to
apply when the deferred tax liabilities/assets are settled/recovered. 
 
Deferred tax assets and liabilities are offset when the Group has a legally
enforceable right to offset current tax assets and liabilities and the
deferred tax assets and liabilities relate to taxes levied by the same tax
authority on either: 
 
·      the same taxable group company; or 
 
·      different group entities which intend either to settle current tax
assets and liabilities on a net basis, or to realise the assets and settle the
liabilities simultaneously, in each future period in which significant amounts
of deferred tax assets or liabilities are expected to be settled or
recovered. 
 
Property, plant and equipment 
 
Property, plant and equipment are stated at cost less accumulated depreciation
and any recognised impairment loss. 
 
Depreciation is charged so as to write off the cost or valuation of assets
over their estimated useful lives and is recognised in the Income Statement
within administrative expenses. The rates generally applicable are: 
 
 Motor vehicles                                   25% per annum reducing balance                                          
 Fixtures, fittings and equipment                 7% to 20% per annum straight-line; or25% per annum reducing balance     
 Computer equipment                               25% to 40% straight-line                                                
 Short leasehold land and buildings improvements  Over the shorter of the life or the estimated useful life of the lease  
 
 
Other intangible assets 
 
Internally generated intangible assets - development expenditure 
 
Internally generated intangible assets relate to bespoke computer software and
technology developed by the Group's internal software development team. 
 
An internally generated intangible asset arising from the Group's development
expenditure is recognised only if all of the following conditions are met: 
 
·          It is technically feasible to develop the asset so that it will be
available for use or sale; 
 
·          Adequate resources are available to complete the development and to
use or sell the asset; 
 
·          There is an intention to complete the asset for use or sale; 
 
·          The Group is able to use or sell the intangible asset; 
 
·          It is probable that the asset created will generate future economic
benefits; and 
 
·          The development cost of the asset can be measured reliably. 
 
Internally generated intangible assets are amortised on a straight-line basis
over their useful lives. Amortisation commences when the asset is available
for use and useful lives range from 1 to 5 years. The amortisation expense is
included within administrative expenses.  Where an internally generated
intangible asset cannot be recognised, development expenditure is recognised
as an expense in the period in which it is incurred. 
 
Purchased intangible assets 
 
Externally acquired intangible assets are initially recognised at cost and
subsequently amortised on a straight-line basis over their useful economic
lives, which vary from 3 to 10 years. The amortisation expense is included as
a highlighted item within the administrative expenses line in the Income
Statement. Intangible assets are recognised on business combinations if they
are separable from the acquired entity or give rise to other contractual/legal
rights. The amounts ascribed to such intangibles are arrived at by using
appropriate valuation techniques. The significant intangibles recognised by
the Group are customer relationships. 
 
Computer software 
 
Purchased computer software intangible assets are amortised on a straight-line
basis over their useful lives which vary from 2 to 5 years. 
 
Impairment 
 
Assets that have an indefinite useful life are not subject to amortisation and
are tested annually for impairment. Assets that are subject to amortisation or
depreciation are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount may not be recoverable. If any
such condition exists, the recoverable amount of the asset is estimated in
order to determine the extent, if any, of the impairment loss. Where the asset
does not generate cash flows that are independent from other assets, estimates
are made of the cash flows of the cash-generating unit to which the asset
belongs. 
 
Recoverable amount is the higher of fair value, less costs to sell, and value
in use. In assessing value in use, estimated future cash flows are discounted
to their present value using a discount rate appropriate to the specific asset
or cash-generating unit. 
 
If the recoverable amount of an asset or cash-generating unit is estimated to
be less than its carrying amount, the carrying value of the asset or
cash-generating unit is reduced to its recoverable amount. Impairment losses
are recognised immediately in highlighted items in the Income Statement. 
 
In respect of assets other than goodwill, an impairment loss is reversed if
there has been a change in the estimates used to determine the recoverable
amount. An impairment loss is reversed only to the extent that the asset's
carrying amount does not exceed the carrying amount that would have been
determined, net of depreciation or amortisation, if the impairment loss had
been recognised. 
 
Financial instruments 
 
Financial assets and financial liabilities are recognised in the Group's
Statement of Financial Position when the Group becomes a party to the
contractual provisions of the instrument. 
 
Financial assets 
 
The Group classifies its financial assets as 'loans and receivables'. Loans
and receivables are non-derivative financial assets with fixed or determinable
payments that are not quoted in an active market. They arise principally
through the provision of goods and services to customers (trade receivables),
but also incorporate other types of contractual monetary asset. They are
initially recognised at fair value plus transaction costs that are directly
attributable to their acquisition or issue, and are subsequently carried at
amortised cost using the effective interest rate method, less provision for
impairment. 
 
Impairment provisions are recognised when there is objective evidence (such as
significant financial difficulties on the part of the counterparty or default
or significant delay in payment) that the Group will be unable to collect all
of the amounts due, the amount of such a provision being the difference
between the net carrying amount and the present value of the future expected
cash flows associated with the impaired receivable. For trade receivables,
which are reported net, such provisions are recorded in a separate allowance
account with the loss being recognised within administrative expenses in the
Income Statement. On confirmation that the trade receivable will not be
collectable, the gross carrying value of the asset is written off against the
associated provision. 
 
Financial liabilities 
 
Financial liabilities are initially recognised at fair value. Interest bearing
liabilities are subsequently measured at amortised cost using the effective
interest rate method, which ensures that any interest expense over the period
to repayment is at a constant rate on the balance of the liability carried in
the Statement of Financial Position. 'Finance expense' in this context
includes initial transaction costs as well as any interest or coupon payable
while the liability is outstanding. 
 
Interest rate swaps are carried at fair value with changes in fair value being
reflected in the Statement of Comprehensive Income, and are classified within
other financial liabilities. 
 
Bank borrowings 
 
Interest bearing borrowings are initially recognised at fair value net of
transaction costs incurred and subsequently measured at amortised cost.
Finance charges are recognised in the Income Statement over the period of the
borrowings using the effective interest method. 
 
Loan fees relating to the bank borrowings are capitalised against the loan and
amortised over the period of the borrowings to which they relate. 
 
The revolving credit facility is considered to be a long term loan. 
 
Derivative financial instruments 
 
The Group uses derivative financial instruments to reduce its exposure to
foreign exchange and interest rate movements. The Group does not hold or issue
derivative financial instruments for financial trading purposes but
derivatives that do not qualify for hedge accounting are accounted for at fair
value through the Income Statement. Derivative financial instruments are
initially recognised at fair value at the contract date and continue to be
stated at fair value at the balance sheet date with gains and losses on
revaluation being recognised immediately in the Income Statement. 
 
Cash flow hedges were used to hedge against fluctuations in future cash flows
on the Group's debt funding due to movements in interest rates. When a cash
flow hedge is employed and hedge accounting applied, the effective portion of
the change in the fair value of the hedging instrument is recognised directly
in equity (hedging reserve) until the gain or loss on the hedged item is
realised. Any ineffective portion is always recognised in the Income
Statement. 
 
The fair value of derivatives is determined by reference to market values for
similar instruments. 
 
Cash and cash equivalents 
 
Cash and cash equivalents comprise cash in hand and short term deposits. Bank
overdrafts are an integral part of the Group's cash management and are
included as a component of cash and cash equivalents for the purpose of the
Cash Flow Statement. Cash and cash equivalents and bank overdrafts are offset
when there is a legally enforceable right to offset. 
 
Share capital 
 
Ordinary shares are classified as equity. 
 
Provisions 
 
Provisions, including provisions for onerous lease costs, are recognised when
the Group has a present legal or constructive obligation as a result of past
events, it is probable that an outflow of resources will be required to settle
that obligation and the amount can be reliably estimated. Provisions are not
recognised for future operating losses. 
 
Provisions are measured at the Directors' best estimate of the expenditure
required to settle the obligation at the year end date. If the effect of the
time value of money is material, provisions are determined by discounting the
expected future cash flows at a pre-tax rate which reflects current market
assessments of the time value of money and, where appropriate, the risks
specific to the obligations. 
 
Employee Share Ownership Plan (ESOP) 
 
As the Company is deemed to have control of its ESOP trust, it is treated as a
subsidiary and consolidated for the purposes of the Group financial
statements. The ESOP's assets (other than investments in the Company's
shares), liabilities, income and expenses are included on a line-by-line basis
in the Group financial statements. The ESOP's investment in the Company's
shares is deducted from shareholders' equity in the Group Statement of
Financial Position as if they were treasury shares, except that profits on the
sale of ESOP shares are not credited to the share premium account. 
 
Share-based payments 
 
Where equity-settled share options are awarded to employees, the fair value of
the options at the date of grant is charged to the Income Statement over the
vesting period. Non-market vesting conditions are taken into account by
adjusting the number of equity investments expected to vest at each year end
date so that, ultimately, the cumulative amount recognised over the vesting
period is based on the number of options that eventually vest.  A charge is
made irrespective of whether the market vesting conditions are satisfied. The
cumulative expense is not adjusted for failure to achieve a market vesting
condition. 
 
Where there are modifications to share-based payments that are beneficial to
the employee then as well as continuing to recognise the original share-based
payment charge, the incremental fair value of the modified share options as
identified at the date of the modification is also charged to the Income
Statement over the remaining vesting period. Where the Group cancels share
options and identifies replacement options this arrangement is also accounted
for as a modification. 
 
The grant by the Company of options over its equity instruments to the
employees of subsidiary undertakings in the Group is treated as a capital
contribution. The fair value of employee services received, measured by
reference to the grant date fair value, is recognised over the vesting period
as an increase to investment in subsidiary undertakings, with a corresponding
credit to equity in the parent entity financial statements. 
 
Retirement benefits 
 
For defined contribution pension schemes, the Group pays contributions to
privately administered pension plans on a voluntary basis. The Group has no
further payment obligations once the contributions have been paid.
Contributions are charged to the Income Statement in the year to which they
relate. 
 
Leases 
 
Where substantially all of the risks and rewards incidental to ownership of a
leased asset have been transferred to the Group (a 'finance lease'), the asset
is treated as if it had been purchased outright. The amount initially
recognised as an asset is the lower of the fair value of the leased property
and the present value of the minimum lease payments payable over the term of
the lease. The corresponding lease commitment is shown as a liability. Lease
payments are analysed between capital and interest. The interest element is
charged to the Income Statement over the period of the lease and is calculated
so that it represents a constant proportion of the lease liability. The
capital element reduces the balance owed to the lessor. 
 
Where substantially all of the risks and rewards incidental to ownership are
retained by the lessor (an 'operating lease'), the total rentals payable under
the lease are charged to the Income Statement on a straight-line basis over
the lease term. The aggregate benefit of lease incentives is recognised as a
reduction of the rental expense over the lease term on a straight-line basis.
The land and buildings elements of property leases are considered separately
for the purposes of lease classification. 
 
Dividend distribution 
 
Dividend distribution to the Company's shareholders is recognised as a
liability in the Group's financial statements in the period in which the
dividends are approved by the Company's shareholders. 
 
Critical accounting estimates and judgements 
 
The Group makes estimates and judgements concerning the future. The resulting
accounting estimates will, by definition, seldom equal the related actual
results. The estimates and judgements that have a significant risk of causing
a material adjustment to the carrying amounts of assets and liabilities within
the next financial year are discussed below. 
 
Revenue recognition 
 
The Group is required to make an estimate of the project completion levels in
respect of contracts which straddle the year end for revenue recognition
purposes. This involves a level of judgement and therefore differences may
arise between the actual and estimated result. 
 
Carrying value of goodwill and other intangible assets 
 
Determining whether goodwill and other intangibles should be capitalised, the
amortisation period appropriate to intangible assets and whether or not these
assets are impaired requires estimation of the value in use of the
cash-generating units to which the goodwill and other intangible assets has
been allocated. The value in use calculation requires the entity to estimate
future cash flows expected to arise from the cash-generating unit and a
suitable discount rate in order to calculate present value. Details regarding
the goodwill and other intangible assets carrying value and assumptions used
in carrying out the impairment reviews are provided in notes 9 and 10. 
 
Income taxes 
 
The Group is subject to income taxes in all the territories in which it
operates, and judgement and estimates of future profitability are required to
determine the Group's deferred tax position. If the final tax outcome is
different to that assumed, resulting changes will be reflected in the Income
Statement, unless the tax relates to an item charged to equity in which case
the changes in the tax estimates will also be reflected in equity. The Group
believes that its accruals for tax liabilities are adequate for all open audit
years based on its assessment of many factors including past experience and
interpretations of tax law. This assessment relies on estimates and
assumptions and may involve a series of complex judgements about future
events. To the extent that the final tax outcome of these matters is different
than the amounts recorded, such differences will impact income tax expense in
the period in which such determination is made. 
 
Contingent deferred consideration 
 
The Group has recorded liabilities for deferred consideration on acquisitions
made in the current and prior periods. The calculation of the deferred
consideration liability requires judgements to be made regarding the forecast
future performance of these businesses for the earn-out period. Any changes to
the fair value of the contingent deferred consideration after the measurement
period are recognised in the Income Statement within administrative expenses
as a highlighted item. 
 
Provisions 
 
The Group provides for certain costs of reorganisation that has occurred due
to the Group's acquisition and disposal activity. When the final amount
payable is uncertain, these are classified as provisions. These provisions are
based on the best estimates of management. 
 
Adoption of new standards and interpretations 
 
No new standards and changes came into effect during the period beginning 1
May 2015. 
 
Certain new standards, amendments to new standards and interpretations have
been published that are mandatory to the Group's future accounting periods but
have not been adopted early in these financial statements. These are set out
below: 
 
Amendments to IAS 16 'Property, plant and equipment' and IAS 38 'Intangible
assets' (effective on or after 1 January 2016). This amendment provides
clarification of acceptable methods of depreciation and amortisation. The
Group will apply these amendments from 1 January 2016. 
 
IFRS 15, 'Revenue from Contracts with Customers' (effective on or after 1
January 2018). This standard establishes a single comprehensive framework for
revenue recognition to determine when to recognise revenue and how much
revenue to recognise. This standard replaces the previous revenue standards
IAS 18 'Revenue' and IAS 11 'Construction Contracts'. The Group will apply
IFRS 15 from 1 January 2018. 
 
IFRS 9, 'Financial Instruments' (effective on or after 1 January 2018). This
standard addresses the classification, measurement and derecognition of
financial assets and financial liabilities and introduces new rules for hedge
accounting. In July 2014, the IASB made further changes to the classification
and measurement rules and also introduced a new impairment model. These latest
amendments now complete the new financial instruments standard. The Group will
apply IFRS 9 from 1 January 2018. 
 
IFRS 16, 'Leases' (effective on or after 1 January 2019). This standard
replaces IAS 17 'Leases' and  sets out the principles for the recognition,
measurement, presentation and disclosure of leases for both the lessee and the
lessor. IFRS 16 eliminates the two lease classifications that IAS 17 has
(operating and finance leases) for the lessee, and instead all leases will
have the same classification. The Group will apply IFRS 9 from 1 January
2019. 
 
The Directors do not expect that the adoption of the Standards and amendments
listed above will have a material impact on the financial statements of the
Group in future periods, although the detailed impact has not yet been
quantified. 
 
2.  Segmental reporting 
 
In accordance with IFRS 8 the Group's operating segments are based on the
reports reviewed by the Executive Directors that are used to make strategic
decisions. 
 
Certain operating segments have been aggregated to form three reportable
segments, Media Value Measurement, Market Intelligence and Marketing
Performance Optimization: 
 
·      Media Value Measurement includes our media benchmarking, financial
compliance and associated services. 
 
·      Market Intelligence includes our advertising monitoring, reputation
management and research/insight services. 
 
·      Marketing Performance Optimization consists of our marketing
effectiveness and multi-channel analytics services. 
 
The Executive Directors are the Group's chief operating decision-maker. They
assess the performance of the operating segments based on operating profit
before highlighted items. This measurement basis excludes the effects of
non-recurring expenditure from the operating segments such as restructuring
costs and purchased intangible amortisation. The measure also excludes the
effects of equity-settled share-based payments. Interest income and
expenditure are not allocated to segments, as this type of activity is driven
by the central treasury function, which manages the cash position of the
Group. 
 
The segment information provided to the Executive Directors for the reportable
segments for the 8 month period ended 31 December 2015 is as follows: 
 
8 month period ended 31 December 2015 
 
                                                      Media Value Measurement  Market Intelligence  Marketing Performance Optimization  Reportable Segments  Unallocated  Total    
                                                      £'000                    £'000                £'000                               £'000                £'000        £'000    
                                                                                                                                                                                   
 Revenue                                              20,409                   16,002               6,899                               43,310               -            43,310   
                                                                                                                                                                                   
 Operating (loss)/profit before highlighted items     (81)                     2,070                1,874                               3,863                (3,866)      (3)      
                                                                                                                                                                                   
 Total assets                                         53,011                   29,398               10,640                              93,049               13,618       106,667  
                                                                                                                                                                                   
 Other segment information                                                                                                                                                         
 Capital expenditure - property, plant and equipment  26                       -                    12                                  38                   512          550      
 Capital expenditure - intangible assets              77                       -                    -                                   77                   750          827      
 Total                                                103                      -                    12                                  115                  1,262        1,377    
                                                                                                                                                                                   
 
 
Year ended 30 April 2015 
 
                                                      Media Value Measurement  Market Intelligence  Marketing Performance Optimization  Reportable Segments  Unallocated  Total    
                                                      £'000                    £'000                £'000                               £'000                £'000        £'000    
                                                                                                                                                                                   
 Revenue                                              40,046                   25,768               8,060                               73,874               -            73,874   
                                                                                                                                                                                   
 Operating profit/(loss) before highlighted items     11,224                   3,447                2,905                               17,576               (5,847)      11,729   
                                                                                                                                                                                   
 Total assets                                         59,432                   40,104               9,580                               109,116              7,966        117,082  
                                                                                                                                                                                   
 Other segment information                                                                                                                                                         
 Capital expenditure - property, plant and equipment  743                      146                  20                                  909                  585          1,494    
 Capital expenditure - intangible assets              1,936                    757                  -                                   2,693                539          3,232    
 Capital expenditure - goodwill                       2,790                    -                    -                                   2,790                -            2,790    
 Total                                                5,469                    903                  20                                  6,392                1,124        7,516    
 
 
A reconciliation of segment operating (loss)/profit before highlighted items
to total profit before tax is provided below: 
 
                                                               8 month period ended 31 December 2015  Year ended30 April 2015  
                                                               £'000                                  £'000                    
 Reportable segment operating profit before highlighted items  3,863                                  17,576                   
 Unallocated costs:                                                                                                            
 Staff costs                                                   (3,281)                                (4,773)                  
 Property costs                                                (260)                                  (404)                    
 Exchange rate movements                                       31                                     (179)                    
 Other administrative expenses                                 (356)                                  (491)                    
 Operating (loss)/profit before highlighted items              (3)                                    11,729                   
 Highlighted items (note 3)                                    (6,656)                                (5,913)                  
 Operating (loss)/profit                                       (6,659)                                5,816                    
 Net finance costs                                             (800)                                  (1,171)                  
 Share of profit of associates                                 13                                     12                       
 (Loss)/profit before tax                                      (7,446)                                4,657                    
 
 
Unallocated costs comprise central costs that are not considered attributable
to the segments. 
 
A reconciliation of segment total assets to total consolidated assets is
provided below: 
 
                                       31 December 2015  30 April 2015  
                                       £'000             £'000          
 Total assets for reportable segments  93,049            109,116        
 Unallocated amounts:                                                   
 Property, plant and equipment         2,278             1,450          
 Other intangible assets               2,853             954            
 Other receivables                     2,892             985            
 Cash and cash equivalents             3,478             3,309          
 Deferred tax asset                    2,113             1,236          
 Investments in associates             4                 32             
 Total assets                          106,667           117,082        
 
 
The table below presents revenue and non-current assets by geographical
location: 
 
                      8 month period ended 31 December 2015  Year ended 30 April 2015  
                      Revenue by location of customers       Non-current assets        Revenue by location of customers  Non-current assets  
                      £'000                                  £'000                     £'000                             £'000               
 United Kingdom       13,142                                 46,955                    23,864                            51,152              
 Rest of Europe       14,786                                 7,957                     23,726                            8,356               
 North America        10,376                                 6,297                     17,227                            6,185               
 Rest of world        5,006                                  10,118                    9,057                             10,807              
                      43,310                                 71,327                    73,874                            76,500              
 Deferred tax assets  -                                      2,267                     -                                 1,408               
 Total                43,310                                 73,594                    73,874                            77,908              
 
 
No single customer (or group of related customers) contributes 10% or more of
revenue. 
 
3.  Highlighted items 
 
Highlighted items comprise non-cash charges and non-recurring items which are
highlighted in the Income Statement because separate disclosure is considered
relevant in understanding the underlying performance of the business. 
 
                                        8 month period ended 31 December 2015  Year ended 30 April 2015  
                                        Cash                                   Non-cash                  Total  Cash   Non-cash  Total    
                                        £'000                                  £'000                     £'000  £'000  £'000     £'000    
 Administrative Expenses                                                                                                                  
 Recurring:                                                                                                                               
 Share option charge                    203                                    228                       431    140    1,215     1,355    
 Amortisation of purchased intangibles  -                                      1,327                     1,327  -      2,030     2,030    
                                        203                                    1,555                     1,758  140    3,245     3,385    
 Non-recurring:                                                                                                                           
 Acquisition and integration costs      533                                    -                         533    1,730  -         1,730    
 Impairment costs                       -                                      4,365                     4,365  -      -         -        
 Refinancing costs                      -                                      -                         -      404    -         404      
 Property costs                         -                                      -                         -      394    -         394      
                                        533                                    4,365                     4,898  2,528  -         2,528    
 Total highlighted items before tax     736                                    5,920                     6,656  2,668  3,245     5,913    
                                                                                                                                          
 Taxation credit                        (128)                                  (628)                     (756)  (309)  (846)     (1,155)  
 Total highlighted items after tax      608                                    5,292                     5,900  2,359  2,399     4,758    
 
 
Amortisation of purchased intangibles of £1,327,000 relates to acquisitions
made in prior years. 
 
Share option charges include the non-cash IFRS 2 charge (£228,000), along with
the cash element in relation to the exercising of share options (£203,000). 
 
Acquisition costs represent professional fees incurred in relation to
acquisitions (£167,000) and adjustments to the fair value of deferred
consideration (a credit of £230,000; April 2015: £548,000 debit) resulting
primarily from a downward revision of deferred consideration in relation to
one acquisition and discounting all deferred consideration balances to net
present value, partially offset by the related foreign exchange impacts
(£198,000). Integration costs include certain one-off costs incurred whilst
integrating the acquisitions made in the prior financial years including
severance costs arising from the restructure of senior management following
these acquisitions (£151,000). Also included are fees in relation to the
appointment and ongoing transition costs in relation to the new Group CEO
(£247,000). 
 
The impairment costs include £3,129,000 goodwill impairment, £559,000
purchased intangible assets impairment, £214,000 capitalised development costs
impairment and £463,000 pre-acquisition adjustments in relation to the
Reputation business. 
 
We are fully impairing the goodwill, purchased intangible asset and related
capitalised development costs in relation to the Reputation business. This
business, formerly Echo Research Group, was acquired in 2011. Over the last
four years we have integrated the business fully into our Market Intelligence
Practice; the technologies and methodologies which were represented by the
goodwill and purchased intangibles have been replaced, integrated or
superseded and the client relationships have in many cases evolved into more
integrated contracts. We are no longer able to support the original carrying
value and believe that full impairment reflects the evolution of this part of
our business in line with our longer-term corporate strategy. 
 
Current tax arising on the highlighted items is included as a cash item, while
deferred tax on highlighted items is included as a non-cash item. Refer to
note 7 for more detail. 
 
Deferred consideration adjustments, within acquisition and integration costs,
are included as a cash item. 
 
As at 31 December 2015, £442,000 of the £736,000 cash highlighted items had
been settled. 
 
4.  Taxation (credit)/charge 
 
                                                    8 month period ended 31 December 2015  Year ended 30 April 2015  
                                                    Before highlighted items               Highlighted items         Total    Before highlighted items  Highlighted items  Total  
                                                    £'000                                  £'000                     £'000    £'000                     £'000              £'000  
 UK tax                                                                                                                                                                           
 Current period/year                                194                                    (128)                     66       570                       (298)              272    
 Adjustment in respect of prior year                (236)                                  -                         (236)    (798)                     -                  (798)  
                                                    (42)                                   (128)                     (170)    (228)                     (298)              (526)  
 Foreign tax                                                                                                                                                                      
 Current year                                       248                                    -                         248      2,079                     (11)               2,068  
 Adjustment in respect of prior year                (160)                                  -                         (160)    (399)                     -                  (399)  
                                                    88                                     -                         88       1,680                     (11)               1,669  
                                                                                                                                                                                  
 Total current tax                                  46                                     (128)                     (82)     1,452                     (309)              1,143  
                                                                                                                                                                                  
 Deferred tax                                                                                                                                                                     
 Origination and reversal of temporary differences  (622)                                  (628)                     (1,250)  241                       (846)              (605)  
                                                                                                                                                                                  
 Total tax (credit)/charge                          (576)                                  (756)                     (1,332)  1,693                     (1,155)            538    
 
 
The difference between tax as (credited)/charged in the financial statements
and tax at the nominal rate is explained below: 
 
                                                                                               8 month period ended31 December 2015  Year ended30 April 2015  
                                                                                               £'000                                 £'000                    
 (Loss)/profit before tax                                                                      (7,446)                               4,657                    
                                                                                                                                                              
 Corporation tax at 20.0% (30 April 2015: 20.9%)                                               (1,489)                               974                      
 Non-deductible taxable expenses/income                                                        943                                   460                      
 Overseas tax rate differential                                                                24                                    617                      
 Losses not relieved against other Group entities                                              832                                   38                       
 Utilisation of previously unrecognised tax losses now recouped to reduce current tax expense  (80)                                  (115)                    
 Adjustment in respect of prior years                                                          (396)                                 (1,197)                  
 Effect of change in deferred tax rate                                                         (265)                                 -                        
 Deferred tax                                                                                  (985)                                 (605)                    
 Other                                                                                         84                                    366                      
 Total tax (credit)/charge                                                                     (1,332)                               538                      
 
 
The applicable tax rate has decreased from 20.9% to 20.0% due to the reduction
of the UK Corporation Tax rate to 20.0% in April 2015. 
 
A further rate reduction to 19% effective from 1 April 2017 and then to 18%
from 1 April 2020 was substantively enacted on 28 October 2015 and therefore
any relevant deferred tax balances have been measured at these rates. 
 
5.  Earnings per share 
 
The calculation of the basic and diluted earnings per share is based on the
following data: 
 
                                                                                                                     8 month period ended 31 December 2015  Year ended 30 April 2015  
                                                                                                                     £'000                                  £'000                     
 Earnings for the purpose of basic earnings per share being net profit attributable to equity holders of the parent  (6,221)                                3,623                     
 Adjustments:                                                                                                                                                                         
 Impact of highlighted items (net of tax) 1                                                                          5,885                                  4,723                     
 Earnings for the purpose of underlying earnings per share                                                           (336)                                  8,346                     
                                                                                                                                                                                      
 Number of shares:                                                                                                                                                                    
 Weighted average number of shares during the period                                                                                                                                  
 -     Basic                                                                                                         76,976,240                             75,820,669                
 -     Dilutive effect of share options                                                                              1,993,033                              2,084,430                 
 -     Diluted                                                                                                       78,969,273                             77,905,099                
                                                                                                                                                                                      
 Basic earnings per share                                                                                            (8.08)p                                4.78p                     
 Diluted earnings per share                                                                                          (8.08)p                                4.65p                     
 Underlying basic earnings per share                                                                                 (0.44)p                                11.01p                    
 Underlying diluted earnings per share                                                                               (0.43)p                                10.71p                    
 
 
1.     Highlighted items attributable to equity holders of the parent (see
note 3), stated net of their total tax impact. 
 
2.     It is assumed that all contingent deferred consideration will be
settled in cash, therefore 

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