(Adds price tag, company comments, background, share price)
LONDON, Oct 13 (Reuters) - British insurer Aviva AV.L said
on Friday its decision to sell its 49 percent stake in a Taiwan
joint venture to its partner First Financial Holding 2892.TW
fits into its strategy of withdrawing from less profitable
markets.
Aviva declined to put a price tag on the sale, but Annie
Lee, head of investor relations at Taiwan's First Financial
2892.TW , said Aviva sold its share in the joint venture, First
Aviva Life, for $1.
The sale enables Aviva to withdraw its capital from the
business, following low returns after the financial crisis, she
added.
The decision came after a review of the business found it
did not fit with the group's aim of focusing on markets where it
can achieve scale or have a distinct competitive advantage,
Aviva said in a statement.
"This was not about financials, it was more a strategic
decision," an Aviva spokeswoman said.
The insurer has also this year sold its stake in three
Spanish joint ventures, its Italian joint venture and part of
its French business, as it tries to focus on core markets
including Britain and Canada.
It has also said it would look at its Indian joint venture
with Dabur Invest Corp DABU.NS . urn:newsml:reuters.com:*:nL8N1JA3HC
The sale of the Taiwan business will have a negligible
impact on Aviva's capital position and operating profit, the
insurer said.
Aviva previously looked at exiting Taiwan in 2010 and 2012,
but opted not to in the face of opposition from regulators.
Aviva's shares were trading at 499.4 pence at 0841 GMT, down
0.1 percent.
(Reporting by Clara Denina and Carolyn Cohn; Editing by Rachel
Armstrong and Adrian Croft)
((Clara.Denina@thomsonreuters.com;))
Keywords: AVIVA TAIWAN/DIVESTITURE