** Shares of China's consumer firms rise on Wednesday, as
investors expect robust consumption during the upcoming Golden
Week holiday
** The week-long period, including the Mid-Autumn Festival
and the National Day holiday, begins Oct. 1 and ends Oct. 8
** Beijing has taken a raft of measures to boost domestic
consumption to help shore up growth amid the COVID-19 pandemic
urn:newsml:reuters.com:*:nL3N2GI1V5
** The CSI300 consumer staples index .CSI000912 adds as
much as 2%, having gained more than 40% so far this year
** Industry bellwethers Foshan Haitian Flavouring
603288.SS , Kweichow Moutai Co Ltd 600519.SS , Inner Mongolia
Yili Industrial Co Ltd 600887.SS and Henan Shuanghui
000895.SZ up between 1.9% and 3.6%
** The CSI300 consumer discretionary index .CSI000911
climbs 1.3%, led by electric car maker Byd Co Ltd 002594.SZ
advancing 7.7%
((luoyan.liu@thomsonreuters.com; Reuters Messaging:
luoyan.liu.thomsonreuters.com@reuters.net))