REG - Future PLC - Acquisitions of WhatCulture.com & Waive

FutureAnnouncement

24/03/2022 07:01

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RNS Number : 8340F  Future PLC  24 March 2022

24 March 2022

Future plc

Acquisitions of WhatCulture.com & Waive

 

Future plc (LSE: FUTR; "Future" or "the Group"), the global platform for
specialist media, today announces the acquisition of WhatCulture.com, a
digital-only entertainment publisher and Waive, a data insight platform.

 

WhatCulture is a digital-only brand focused on the gaming and entertainment
market. WhatCulture's website and 11 YouTube channels have respectively 3m
users (source: GoogleAnalytics) and over 8m subscribers, and c.70% of its
revenue is from the US.

 

This acquisition further strengthens Future's position in video, notably with
its expertise in the monetisation on YouTube. WhatCulture will benefit from
the Future proprietary technology stack and operating model to drive the
platform effect whilst bolstering Future's gaming and entertainment vertical.

 

Waive is a data insight platform which provides intelligence on emerging
content trends. This acquisition will extend Future's "Aperture" data platform
and enhanced data science capabilities. Aperture is Future's proprietary
platform that allows advertisers to access Future's rich first-party audience
data captured across its vast portfolio of brands, helping them reach
high-intent target audiences.

 

Zillah Byng-Thorne, Chief Executive, said:

"We are delighted to welcome both WhatCulture and Waive to Future. We look
forward to working with WhatCulture to further diversify our content and
revenue streams, and we are particularly excited about the video monetisation
expertise and data insight capabilities that WhatCulture and Waive will bring
to the Group respectively."

 

Enquiries

 

Future plc

Zillah Byng-Thorne, Chief Executive Officer        +44 (0)1225 442244

Penny Ladkin-Brand, Chief Financial Officer

Marion Le Bot, Head of Investor Relations          +44(0)7775 641509

 

Media

Headland
+44 (0) 20 3805 4822

Stephen Malthouse, Rob Walker, Charlie Twigg

future@headlandconsultancy.com

 

Legal Entity Identifier (LEI): 213800K2581YRLEXV353

 

About Future

Future is a global platform business for specialist media with diversified
revenue streams. Its content reaches 1 in 2 adults online in the UK and 1 in 3
in the US.

 

The Media division is high-growth with complementary revenue streams including
eCommerce for products and services, events, and digital advertising
(including advertising within newsletters and video). It operates in a number
of sectors including technology, games & entertainment, music, home &
gardens, sports, TV & film, real life, knowledge, wealth & savings,
women's lifestyle and B2B. Its brands include TechRadar, PC Gamer, Tom's
Guide, Android Central, Truly, The Week, Kiplinger, GoCompare, Digital Camera
World, Homebuilding & Renovating Show, GamesRadar+, The Photography Show,
Top Ten Reviews, Marie Claire, Live Science, Guitar World, MusicRadar,
Space.com, What to Watch, Gardening Etc, Adventure and Tom's Hardware.

 

The Magazine division focuses on publishing specialist content, with a
combined global circulation of over 3 million delivered through more than 131
magazines, and 735 bookazines published a year. The portfolio spans
technology, knowledge, games & entertainment, sports, music, photography
& design, homes & garden, country lifestyle, TV & film and B2B.
Its titles include Country Life, Wallpaper*, Woman & Home, The Week,
Classic Rock, Decanter, Guitar Player, FourFourTwo, Homebuilding &
Renovating, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi?
and Music Week.

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