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SoftBank and Shrek may lack on-screen chemistry

(The author is a Reuters Breakingviews columnist. The opinions 
expressed are her own.) 
    By Una Galani 
    HONG KONG, Sept 29 (Reuters Breakingviews) - SoftBank's 
 9984.T  acquisition strategy is nothing if not animated, but 
it's not always easy to see a clear plot. The Japanese 
conglomerate's next move could be a bid for DreamWorks Animation 
 DWA.O  worth $3.4 billion, according to The Hollywood Reporter. 
SoftBank's giant balance sheet could easily absorb the hit and 
miss earnings of film production. Yet with each big buy, it 
becomes less clear how the group's parts fit together.  
    Compared with abortive plans earlier this year to bid for 
U.S. mobile carrier T-Mobile  TMUS.N , a tilt at the studio that 
created titles like "Shrek" and "Madagascar" looks tiny. But it 
adds to a series of modestly sized deals in content, including 
its recent consolidation of the world's top two mobile games 
companies, Supercell and GungHo Online Entertainment  3765.T . 
Talks for Vivendi's Universal Music were mooted last year but 
came to naught. 
    DreamWorks Animation's biggest challenge as a listed company 
has been lumpy earnings, thanks to a hit-and-miss pipeline of 
films. While "Shrek" wowed, last year's "Turbo" was a flop. 
That's where SoftBank's sheer size could be an advantage. The 
reported price tag implies a premium of around one-fifth to the 
animation house's current enterprise value, using a broad 
interpretation of debt. Yet based on Eikon forecasts for the 
current financial year, DreamWorks Animation's net loss would be 
less than 0.1 percent of SoftBank's earnings.  
    SoftBank boss Masayoshi Son is a proven dealmaker - he 
arranged a $20 million investment in Chinese e-commerce group 
Alibaba  BABA.N  that is now worth $71 billion. That suggests 
investors would be willing to give him the benefit of the doubt. 
That's a good job: fellow Japanese tech giant Sony  6758.T  took 
a multi-billion writedown on its 1989 purchase of Columbia 
Pictures. 
    Explaining the storyline to investors still needs thought. 
SoftBank is relatively highly geared for a Japanese company at 
3.1 times net debt to EBITDA, based on annualised earnings for 
the first quarter. And it already has a collection of more than 
1,300 stakes in companies varying from video streaming platforms 
to U.S mobile carrier Sprint. Alibaba proved a good bet, but at 
some point Son will have to more clearly explain his vision for 
what distinguishes a smash hit from a rotten tomato. 
 
     
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    CONTEXT NEWS 
    - Japan's SoftBank is in talks to acquire Hollywood studio 
DreamWorks Animation, a source told Reuters on Sept. 28. 
    - The talks were first reported by The Hollywood Reporter, 
which quoted an unidentified source saying the buyout would be 
valued at $3.4 billion.             
    - In July, SoftBank hired former Google Executive Nikesh 
Arora to run a newly created unit called SoftBank Internet and 
Media. 
    - In August, the conglomerate dropped plans to bid for U.S. 
mobile carrier T-Mobile after regulators expressed concerns 
about further consolidation in the industry. 
    -Chairman and Chief Executive Masayoshi Son owned 19.26 
percent of SoftBank as of March 31, 2014.  
    - Reuters: Japan's SoftBank in talks to buy DreamWorks 
 ID:nL2N0RT05R  
     
    RELATED COLUMNS 
    Soft-value  ID:nL3N0RN19H  
    Setting Son  ID:nL4N0QC0G3  
     
 
    - For previous columns by the author, Reuters customers can 
click on  GALANI/  
 
    
 
 (Editing by John Foley and Carol Ryan; https://twitter.com/ugalani) 
 ((una.galani@thomsonreuters.com  Reuters messaging: 
una.galani.thomsonreuters.com@reuters.net)) 
 
Keywords: BREAKINGVIEWS SOFTBANK/DREAMWORKS

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