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HOG — Harley-Davidson News Story

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Harley-Davidson rises after Citigroup upgrades to "buy"

BUZZ-Harley-Davidson rises after Citigroup upgrades to "buy"

** Motorcycle manufacturer Harley-Davidson HOG.N shares up 3.9% at $25.50 premarket after Citigroup raises rating to "buy" from "neutral"

** "What began as modest retail improvement early in 2026 now appears to be building, with 2027 likely to benefit from a major product introduction, a significant cost savings story, and potential earnings tailwinds from LiveWire" - Citi

** Citi says current levels represent a compelling entry point ahead of 3Q earnings/guidance

** Brokerage raises PT to $33 from $31

** 6 of 17 brokerages rate the stock "buy" or higher, 8 "hold" and 3 "sell"; median PT is $30 - data compiled by LSEG

** Stock trading at 14.71 times expected EPS over the next 12 months, well above the industry median of 8.41

** As of last close, HOG up 19.8% YTD


(Reporting by Jayasree Prabhu)

((jayasree.prabhu@thomsonreuters.com))

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